Review of Literature
No one knows beauty products better than women, who are always trying something or the other on their skin. From Banana to Rose water yes they have tried it all to look younger and for a fairer complexion. But apart from all these natural products is there a product in the Indian market which can make a women or man fairer in fewer days, we will find out by reviewing these fairness creams. Since nearly every product in the market claims to making you fair from Shahid Kapoor to John Abraham and from Katrina Kaif to Kajole selling Olay products. The market for beauty products is vast but the market for fairness creams I think occupies 90% of the space. Long from the days of Britisher’s have always loathed dark skin thinking the white is always right, because of the hot climate in India most of us are dark skinned. And no matter what we try the colour pigmentation in our skin doesn’t seem to be responding to these products easily. Ever wished could just wash off the colour of your skin just like those Tide washing powder ads, where dirt vanishes instantly? Fair and Handsome: - Shockingly the Indian fairness cream market never saw the males as their potential customers, until the Emami Fair and Handsome cream was launched. It can be said as the first cream to focus on Indian males. It is priced around 37 Rs for a medium pack. And yes I must say it works, atleast on my complexion it did show some positive results. But it has drawbacks the cream is sticky and does not spread over your skin. May be a gel base formulation would make it more effective. The ingredients have not been shared by the cream makers but they claim it to be Ayurvedic and natural. Garnier for Men Power Light:- Garnier is a well known brand among beauty products, it has recently launched its popular Garnier for Men Powerlight cream, with a gel based cream Garnier Powerlight seems to be effective for all skins. It also provides with SPF15 sun screen. Though it is not for people who can spend. It is priced above 100 Rs for a single pack. The efficacy of the cream may depend on usage and your skin type. These are some of the main fairness creams from Indian market in the major products to go after are Olay and Fair and Handsome. Though Olay has been focused on woman I think men too can try it for best results, remember to use face wash and clean your skin on regular basis for healthy and glowing results. There are other new products as well Fair and Lovely menz active, Nivea for Men, Vasline Mens etc. Rest melanin is an eminent part of human skin and prevents us from Sun damage there is no shame in have a dark complexion some of our famous models and actress are dark skinned too. There are a lot of beauty products in the market available these days for the purpose of beautification and nurture of the body. Most of the people want to have a better personality but they are actually found perplexed about what they should do to get and sustain that cause. A perfect personality includes better physique, glowing skin and rather a fair and youthful complexion. In order to have a lighter skin tone, most of the people consider using skin fairness creams. Both of the men and women prefer to have a color that is appealing yet tempting for their overall look. Men want better-looking complexion because in today’s world they are generally outgoing and athletic to represent themselves in front of others. With the availability of the men’s fairness creams out there, it is quite confusing to decide the best one for the face and for the skin type you have. You should avoid rushing through the whole collection and selecting something that is not ought to suit you. Our skin is a really sensitive organ that needs to be kept nurtured and smooth. You should also take care of any allergic reactions that you might suffer after applying certain beauty products. There are certain organic and mineral skin care products that can be consider for the cause. These...
Please join StudyMode to read the full document