people with active lifestyles‚ and is designed to enhance performance. PowerAde is a good example of an IMC campaign‚ as it uses many different channels to communicate its brand‚ and it integrates these very effectively. PowerAde is a well established brand with a strong customer base. This is a testament to their successful IMC campaigns which incorporate TV media advertising ‚ endorsement strategies PR and social media. Discussion of PoweAde’s integrated marketing communications Upon going to www
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billion worldwide from 2008 to 2009. Thus‚ Fair Trade has become one of the fastest growing markets in the world with more than 70 countries where Fair trade products are sold. The stories of Fair trade seem to be successful but it bases on other elements behind that perfect picture. To begin with‚ people should know the definition of Fair Trade while using it. Fair trade is an organization helping people in developing countries to export their products at better prices. They create changes for producers
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time to blow off steam and relax. I think that the article in the discussion section is for me so enlightening. It makes me think‚ what characteristics that gives me the resilience to deal my busy schedule(Harrington‚2012). I think of the five key elements of resilience that makes me stronger is my emotional and spiritual well being with the support of my family(Harrington‚2012). I try to keep a positive attitude when dealing with a stressful situation that comes in my life(Harrington‚2012). While
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Key Elements of Professionalism and Ethics There exists much literature that discusses whether teaching could be classed as a profession‚ as opposed to being compared to a technical trade. According to Barbara Preston‚ professional practice “ requires the exercise of complex‚ high level judgements… various mixes of specialised knowledge; high level cognitive skills; sensitive and sophisticated personal skills; broad and relevant background and tacit knowledge…it is this professional judgement
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IMC Evaluation of BMW Print-ad and Commercial In my IMC of a BMW Print-ad and commercial‚ I will be analyzing the message‚ communication strategy‚ and marketing strategy of the company and how the two ads are similar and different. The message section will be answering the question “what is communicated by BMW?”‚ while communication strategy and marketing strategy will be answering the “how” and “why” questions of the message. I will be writing about each ad separately and explaining
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ad agencies in the industry‚ focusing on the power of creativity and how it can transform human behavior. By using the power of creativity‚ B&B creates a brand’s purpose that will transform the way people think‚ feel or act. Key Personnel // Creative Director / Art Director / Copywriter // Account Executive / Account Manager // Media Planner // Executive Producer // Market Researcher Qualifications // Some of B&B’s clients
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Promotion…………………………………………….. 14 d. Personal Selling…………………………………………….. 14 e. Event Organization…..……………………………………... 15 f. Word of Mouth……………………………………………... 16 10. Effectiveness……………………………………………………. 17 11. Implementation………………………………………………….. 18 12. Evaluation of IMC plan…………………………………………. 19 13. References……………………………………………………….. 20 INTRODUCTION Banarasi sarees are sarees made in Varanasi‚ a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and
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Raffles Design Institute Fashion Marketing Marketing Principles Richard Kisembo “ IMC Plan Outline ” Febrina Halim Stella Wong Leo Shanghai‚ China Desember 2011 1. Executive Summary. The Gap‚ Inc. (Gap) is a specialty retailer engaged in selling clothing‚ accessories and personal care products. When Gap was founded in 1969‚ its targeted customers were younger generations (hence the name of the store‚ which refers to the generation gap of the time). Gap ’s originally sold signature
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to raise awareness & to introduce Azimuth Watch Company’s new range of products to the public. This IMC plan will be used to achieve the marketing & communications objectives of this plan‚ as well as address some of the issues & challenges surrounding the introduction & success of this new range & the company by discussing key areas such as brand positioning‚ pricing strategies & targeting. II INTRODUCTION Azzimuth Watch Company strives to provide their customers with timeless
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PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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