Sample Imc Plan
I. EXECUTIVE SUMMARY
This integrated marketing communications plan outlines communication tactics that will be used to raise awareness & to introduce Azimuth Watch Company's new range of products to the public. This IMC plan will be used to achieve the marketing & communications objectives of this plan, as well as address some of the issues & challenges surrounding the introduction & success of this new range & the company by discussing key areas such as brand positioning, pricing strategies & targeting.
II INTRODUCTION
Azzimuth Watch Company strives to provide their customers with timeless pieces hemmed with exquisite & detailed designs with excellent quality to boot. Since its genssis in 2003, a few product lines have been released but the desired reception was unachieved. Azzimuth Watch Company has to be repositioned & branded in such a way that potential customers will receive & understand.
By introducing the target marketing process & various specific elements of which, such as the identifying of unfulfilled needs, market segmentation, selection of a target market & positioning, the examination of Azzimuth Watch Company's marketing process can be done properly to identify how else to better its branding effectiveness to eventually obtain the goal of penetrating the market with desired results. As such, Azzimuth can grow into a leading brand for its products, delivering effectively what they have planned.
III COMPANY PROFILE
Based in Singapore since 2003, Azzimuth Watch Company has its products manufactured in Geneva, Switzerland. It was founded on the concept to design, manufacture & distribute a wide range of quality wristwatches to complement any individual's selected lifestyle. Tied closely with what an azimuth is, it plays up to the concept in which it is used in many practical applications, such as astronomy, mapping & navigation. Azzimuth is heavily influenced by science & how it
This integrated marketing communications plan outlines communication tactics that will be used to raise awareness & to introduce Azimuth Watch Company's new range of products to the public. This IMC plan will be used to achieve the marketing & communications objectives of this plan, as well as address some of the issues & challenges surrounding the introduction & success of this new range & the company by discussing key areas such as brand positioning, pricing strategies & targeting.
II INTRODUCTION
Azzimuth Watch Company strives to provide their customers with timeless pieces hemmed with exquisite & detailed designs with excellent quality to boot. Since its genssis in 2003, a few product lines have been released but the desired reception was unachieved. Azzimuth Watch Company has to be repositioned & branded in such a way that potential customers will receive & understand.
By introducing the target marketing process & various specific elements of which, such as the identifying of unfulfilled needs, market segmentation, selection of a target market & positioning, the examination of Azzimuth Watch Company's marketing process can be done properly to identify how else to better its branding effectiveness to eventually obtain the goal of penetrating the market with desired results. As such, Azzimuth can grow into a leading brand for its products, delivering effectively what they have planned.
III COMPANY PROFILE
Based in Singapore since 2003, Azzimuth Watch Company has its products manufactured in Geneva, Switzerland. It was founded on the concept to design, manufacture & distribute a wide range of quality wristwatches to complement any individual's selected lifestyle. Tied closely with what an azimuth is, it plays up to the concept in which it is used in many practical applications, such as astronomy, mapping & navigation. Azzimuth is heavily influenced by science & how it