A Foray into Indian FMCG Industry Wrote by : Saraswat Bhattacharya MBA 090093 Amrita school of business 1. What is FMCG? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. These include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other nondurables such as glassware
Premium Marketing Hygiene Fast moving consumer goods
has been largely by the Gel Segment. Presently ‚a large chunk of the Market is still held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene‚ Dabur etc. Presently Colgate Dental Cream holds 52% of market share. HLL’s Close up lies far behind with 23% of the existing market share. The third player in the market place in terms of market share is Colgate Gel with 10.5% of the market share. That
Premium Toothpaste Oral hygiene Trademark
brands of shampoo are: 1. Clinic Plus 2. Head & Shoulders 3. Chik Shampoo Industry in India Competition Model: Market Leaders | Market Challengers | Market Followers | Nichers | Clinic Plus | Head & Shoulders | Chik | Dabur‚ Others | HUL | P&G | Cavin Kare | Others | Clinic Plus- HUL Brand Target Customer: Young girls typically between 8-14 years Influencer: Mother Benefits: Strong and long hair Head & Shoulders- P&G Brand Target Customer: Both male
Premium Middle class Saif Ali Khan Hair care
SINHGAD SCHOOL OF BUSINESS STUDIES Research Paper A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6 3.2
Premium Toothpaste Sampling Colgate-Palmolive
Analysis – – – – – IV. Investments in the Sector – Recent M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison 1 Index VI. Profiles of the Major Players – – – – – – – – – ITC HUL Nestle Dabur Godrej Consumer Colgate-Palmolive Marico GSK Consumer Britannia VII. Corporate Profile (Dinodia Capital Advisors) 2 Executive Summary (1/2) The Fast Moving Consumer Goods (FMCG) sector in India has been growing at a healthy CAGR of 11% over
Premium Fast moving consumer goods
OVERVIEW OF FMCG SECTOR IN INDIA A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that their supply chain is efficient and cost effective. It also basically a collection steps which a company follows to transform raw materials into finished
Premium Supply chain management Supply chain
Aviva Life Insurance is a joint venture between Dabur and Aviva. Aviva has 26% stake and Dabur 74% stake in the JV partnership. Aviva India employs close to 5000 people‚ over 20‚000 Financial Advisers with 159 branches across the country. In 1999 the government opened the insurance sector by permitting FDI from private companies of up to 26%. The largest life-insurance company in India is still owned by the government (LIC). Insurance is also listed as the seventh Schedule to the Constitution of
Premium Investment Insurance Life insurance
Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
Premium Economics Economic system Planned economy
oral care. Manufacturers have used advertising campaigns to promote higher consumption of toothpastes and toothbrushes. Colgate and HUL together account for over two-thirds of the organized toothpaste market. In toothpowder market‚ Colgate‚ HUL and Dabur are the major players. The report analyzes the oral care market in India. It also provides a brief overview of the world and US oral care market. The report also profiles the major companies‚ with a discussion of their key business strategies. It also
Premium Marketing Oral hygiene Toothpaste
Mumbai SecA2B1‚ Dove Dual Users Cassette 1 -- Side A. M: If you would like to say something like that. R: No. M: Let start with introduction‚ tell me about yourself? R: My name Deepali. I am a housewife and I have one daughter. M: So you stay close by… where you stay? R: Yes‚ Santacruz. M: And what about you? R: Hi. I am Disha‚ I am in nuclear family and I am a housewife. M: What is your husband doing? R: He is working in bank‚ HDFC bank. M: Okay. R: Hi‚ myself
Premium Brand Advertising Procter & Gamble