1. Should Dabur build scale first in India before investing in global operations? In my opinion‚ yes‚ Dabur should build up scale first in India and then it should try for its global operations‚ because although we know that it is among the top ten CPG companies in India by revenue but its net sales figure is only Rs. 13430 million which is near about 10 times less as comparison to top CPG companies like HINDUSTAN LEVER and ITC. So first it should try to increase its revenue figure in domestic
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Dabur Introduction:- Dabur (Dabur India Ltd.) derived from Daktar Burman is India’s largest Ayurvedic medicine manufacturer. The Dabur began with a small‚ but visionary endeavour by Dr. S. K. Burman‚ a physician tucked away in Bengal. He has set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dabur India Limited has marked its presence with significant achievements and today commands a market leadership
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2. New Product launch planning and trade input customization at micro level and initiating any new SOP for sales operations related to both system streamlining. 3. Tracking & analysis of competition through internal data‚ shopper behavior‚ in market strategy & trade sentiments 4. Feedback on current Sales trends‚ monitoring sales hygiene and rolling out training programs & various sales field force enablers. 5. Managing merchandising‚ POSM‚ agencies‚ claims‚ budgets‚ promotional incentives
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DABUR- REAL | PROJECT REPORT | | | Table of Content Introduction 3 History of Dabur 3 Dabur at a Glance 5 Consumer Care Business 5 International Business Division 6 Achievements of Dabur 7 2012-2013 7 2011-12 7 Dabur Business Portfolio 9 About Real 12 Achievements of Real 12 4 P’S OF REAL 13 PRODUCT 13 PRICE: 16 PLACE 16 PROMOTION 17 SWOT ANALYSIS 18 SEGMENTATION‚ TARGETING AND POSITIONING ANALYSIS 21 SEGMENTATION 21 TARGETING 22 POSITIONING 22
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.Shashi Ranajn Kumar VVISM‚ Hyderabad Sub-“The Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions
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JUN 11 Marketing Strategy Of Dabur India Ltd MARKETING STRATERY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis‚ strategy development‚ and implementation activities in: “Developing a vision about the market(s) of interest to the organization‚ selecting market target strategies‚ setting objectives‚
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AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care‚ Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla‚ Dabur Chyawanprash‚ Real‚ Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countries
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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Impact of stress on employee work profile By Harshini Sandadi Enrollment no-A30601912032 1. Introduction to study: Human resource is a set of individuals who make up workforce of an organization‚ business or an economy Stress is a universal element experienced by employees around the globe. Stress has become major problem for employer particularly in developing nations where the employer doesn’t realize the impact of stress on employee performance. 2. The problem statement: * Depression
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DABUR INDIA LTD. - GLOBALIZATION CASE ANALYSIS ECONOMIC ANALYSIS FOR BUSINESS DECISIONS (EABD) CASE SYNOPSIS Set in June 2007‚ the case is about an Indian enterprise attempting what few other consumer packaged goods (CPG) companies from emerging markets have attempted to do i.e.‚ move beyond national geographical boundaries to the global arena. In most emerging markets‚ including India‚ CPG is a local business characterized by indigenous players aspiring to rule at provincial levels. Very
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