Dabur
DABUR- REAL | PROJECT REPORT | | |
Table of Content Introduction 3 History of Dabur 3 Dabur at a Glance 5 Consumer Care Business 5 International Business Division 6 Achievements of Dabur 7 2012-2013 7 2011-12 7 Dabur Business Portfolio 9 About Real 12 Achievements of Real 12 4 P’S OF REAL 13 PRODUCT 13 PRICE: 16 PLACE 16 PROMOTION 17 SWOT ANALYSIS 18 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS 21 SEGMENTATION 21 TARGETING 22 POSITIONING 22 ANSOFF MODEL 23 Market penetration strategy: 24 Product development: 24 Market development: 24 DIVERSIFICATION: 24 BRIEF ANALYSIS OF “DABUR REAL” MAJOR COMPETITORS 25 TROPICANA 25 GODREJ XS 26 RECOMMENDATIONS 27
Introduction
History of Dabur
* The birth of Dabur goes back to 1884 when Dr. S.K Burman launches his mission of making health care products by opening a small pharmacy in Kolkata.
* In 1896, with growing popularity of Dabur Dr. Burman set up an operating plant for mass production.
* In early 1900’s Dabur entered the Ayurvedic medicine market.
* In 1936, Dabur became a full-fledged company
* Dabur shifted their operations to Delhi In 1972, where a new manufacturing plant was set up in temporary premises in Faridabad.
* In 1979, commercial production Sahibabad factory of Dabur one of the largest and best equipped production facilities for ayurvedic medicines. Also DRDC (Dabur Research and Development Centre) was established.
* After the reverse merger with Vidgum ltd Dabur became a public limited company in 1986.
* In 1992, Dabur entered into a joint venture with Agrolimen of Spain, to manufacture and market confectionery items in in India.
* In 1993, Dabur entered the health care area of Cancer treatment.
* The first public issue of Dabur India Ltd was issued in 1994.
* In 1995, Dabur entered into a joint venture with Osen of Israel and Bongrain of France for food and baby
Table of Content Introduction 3 History of Dabur 3 Dabur at a Glance 5 Consumer Care Business 5 International Business Division 6 Achievements of Dabur 7 2012-2013 7 2011-12 7 Dabur Business Portfolio 9 About Real 12 Achievements of Real 12 4 P’S OF REAL 13 PRODUCT 13 PRICE: 16 PLACE 16 PROMOTION 17 SWOT ANALYSIS 18 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS 21 SEGMENTATION 21 TARGETING 22 POSITIONING 22 ANSOFF MODEL 23 Market penetration strategy: 24 Product development: 24 Market development: 24 DIVERSIFICATION: 24 BRIEF ANALYSIS OF “DABUR REAL” MAJOR COMPETITORS 25 TROPICANA 25 GODREJ XS 26 RECOMMENDATIONS 27
Introduction
History of Dabur
* The birth of Dabur goes back to 1884 when Dr. S.K Burman launches his mission of making health care products by opening a small pharmacy in Kolkata.
* In 1896, with growing popularity of Dabur Dr. Burman set up an operating plant for mass production.
* In early 1900’s Dabur entered the Ayurvedic medicine market.
* In 1936, Dabur became a full-fledged company
* Dabur shifted their operations to Delhi In 1972, where a new manufacturing plant was set up in temporary premises in Faridabad.
* In 1979, commercial production Sahibabad factory of Dabur one of the largest and best equipped production facilities for ayurvedic medicines. Also DRDC (Dabur Research and Development Centre) was established.
* After the reverse merger with Vidgum ltd Dabur became a public limited company in 1986.
* In 1992, Dabur entered into a joint venture with Agrolimen of Spain, to manufacture and market confectionery items in in India.
* In 1993, Dabur entered the health care area of Cancer treatment.
* The first public issue of Dabur India Ltd was issued in 1994.
* In 1995, Dabur entered into a joint venture with Osen of Israel and Bongrain of France for food and baby