MAHESH EDIBLE OIL INDUSTRIES LIMITED
January 1, 2005, was a cold foggy morning in Agra. But there were warm smiles on the faces of the Rathour brothers and their employees. The glass panel of the entrance announced: CONGRATULATIONS YOUR COMPANY HAS JUST CROSSED Rs. 100 CRORE MARK Shiv, Brij, Dinesh and Mahesh, the four Rathour brothers, shared sweets with their employees. Shiv, the eldest brother, had a serious look. He looked out of the window. Thanking the Almighty for His grace, he flashed back to the late 1970s, how, as an energetic 11-year-old he had joined his father in trading mustard seeds. His father, Ram Babu Rathour, a simple, down to earth, humble man, belonged to an agricultural family in Chitora village, 30 km from Agra. In early 1960s, he commenced trading business, buying loose mustard oil from small expeller1 units in Chitora and selling it door to door in the surrounding rural area on his bicycle. In 1965 he moved with his wife to Shamsabad, a small town 24 km from Agra. He shifted from oil to mustard seeds, pulses, wheat and cereals. The trading operation was in partnership with his friend and later with relatives. He and his partner invested Rs. 10,000 each. They purchased mustard seeds from farmers
Expeller was a machine for crushing oil seeds and extracting oil and getting the byproduct. The seeds were put in a funnel and passed through a clockwise rotating toothed cylinder. Toward the end of it was a crushing wheel rotating anticlockwise. The oil got squeezed out and flowed into a sump below the cylinder. Behind the crushing wheel, the residual was ejected out, which was used as animal feed. The oil produced by this method got heated due to the rotary motion. It lost its pungency. Research established that pungency was good for the heart.
Mahesh Edible Oil Industries Limited
coming to Shamsabad and sold to oil mills in Delhi, Kanpur, Haryana and West Bengal. They had a...