Products

About

©2018 StudyMode.com

Dabur

Topics: Brand, Brand management, Marketing Pages: 2 (350 words) Published: January 5, 2013
1. Initiating activations and projects related to S&D and Brand marketing for all products across all divisions 2. New Product launch planning and trade input customization at micro level and initiating any new SOP for sales operations related to both system streamlining. 3. Tracking & analysis of competition through internal data, shopper behavior, in market strategy & trade sentiments 4. Feedback on current Sales trends, monitoring sales hygiene and rolling out training programs & various sales field force enablers. 5. Managing merchandising, POSM, agencies, claims, budgets, promotional incentives and Channel programs. 6. Evaluation of schemes running or any brand specific feedback, day to day coordination and management with front line sales team and national trade marketing team. Involved in the planning and execution of BTL activities and coordinating with Event Agency Management 7.(Briefing/Co-ordination/Check on Execution ) 8. Pre & Post Analysis of Promotional Activities.

9. Preparation and Analysis of Monthly Operation Report (No. of Branding Activities, Competitor Activities etc.) and Industry Data Analysis 10. Involved in the planning and Execution of Trade Promotional /Consumer Offer Scheme 11. Understanding Target Market for our brand and Selection of Gift Items as per Budget allocated to each of our Brands 12. Negotiation with Vendors

13. Handled Branding Activities at POINT OF SALE.
14. Identifying Branding opportunities at POS and Implementing SIGNAGE Change wherever required 2. About Us
3. Dabur India Limited is the fifth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs. 2,396 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real. 4. Dabur is dedicated to the health and wellness of every household. Today there is global awareness of...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Dabur Project

    ....Shashi Ranajn Kumar VVISM, Hyderabad Sub-“The Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions * Conclusion * Bibliography * Annexure-Questionnaire INTRODUCTION FMCG INDUSTY FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a consumer buys these goods at least once a month. FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) is those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. Typical Characteristics of FMCG products * Individual products are of small value. But, all FMCG products put together account for a significant part of the consumer’s budget....

    Read More
    9149 Words 36 Pages
  • Essay on Dabur Limited Marketing Analysis

    ...marketing strategies of Dabur India Ltd (DIL) for the brand Dabur Chyawanprash. Dabur India Limited is the fourth largest FMCG Company in India. It is the first Company to provide health care through scientifically tested and automated production of formulations based on India traditional science. It is most famous for Dabur Chyawanprash and Hajmola. Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 66 per cent. The product is essentially a health supplement. Purpose of this report is to analyse the marketing mix of Dabur Chyawanprash. The report also enlists various recommendations based on BCG Growth ShareMatrix analysis, Product Matrix Expansion Grid, SWOT Analysis etc. OBJECTIVE OF THE STUDY Situation analysis Situation of dabur has bein analysis using 4c frame work . 4c stand for customer , company ,competitor and context. Company analysis of Dabur India Limited Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company The company has kept an eye on new generations of customers with a range...

    Read More
    1423 Words 6 Pages
  • Dabur Essay

    ...Dabur Introduction:- Dabur (Dabur India Ltd.) derived from Daktar Burman is India's largest Ayurvedic medicine manufacturer. The Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in Bengal. He has set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders. The results of our policies and initiatives speak for themselves. Dabur At-a-Glance * Leading consumer goods company in India with a turnover of Rs. 5,283 Crore (FY12) * 2 major strategic business units (SBU) - Consumer Care Business and International Business Division (IBD) * 2 Subsidiary Group companies - Dabur International and NewU and several step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA) * 17 ultra-modern manufacturing units spread around the...

    Read More
    1350 Words 6 Pages
  • dabur project Essay

    ... A Project Report On RECRUITMENT AND SELECTION At DABUR INDIA LTD. Submitted in the partial fulfillment for the award of the degree for the Master in Business Administration (2007-2009) Submitted By: Kapil Prasad MBA-IV Sem. Roll No.: 0700370013 NIS Academy, Delhi Gate, Agra ABSTRACT Name of project guide : Mr. Ashish Anand Regional Manager HR. Dabur India Ltd. Kaushambi, Sahibabad, Ghaziabad. The project " Recruitment and Selection in Dabur India Ltd (DIL) " provides an in depth study of the recruitment and selection procedures followed by DIL to select the prospective candidates having the right spark in them which is required for the organisation. Every organisation is having policies of selecting manpower, which suits the needs requirement of the organisation. ACKNOWLEDGEMENT I would like to extend our sincere thanks to Mr. Ashish Anand, Regional Manager-HR our project guide for his guidance and support throughout my training at Dabur India Limited, Sahibabad , Ghaziabad branch. His calm demeanor and willingness to teach has been a great help in my successfully completing the project. My learning has been immeasurable and working under him was a great experience. My sincere thanks also extend to all the staffs of Standard Chartered Bank for providing a hospitable and helpful work environment and making...

    Read More
    9586 Words 80 Pages
  • Dabur Supply Chain Management Essay

    ...Dabur tackles the secondary supply chain In 2001, Dabur decided to tackle its extended supply chain of over 30 factories, six key warehouses, and 52 stocking points distributing over 1,000 SKUs to 10,000 stockists countrywide. The company needed a system to accurately control distribution and sales forecasting to reduce inventory in the pipeline. Dabur went ahead and built a system using Visual Basic and ASP with SQL Server 2000 as the database. It decided not to use a packaged SCM solution due to the high cost and relative lack of complications in its supply chain. The initiative An in-house developed, easy-to-use, Intranet based data-warehouse displays as-of-yesterday sales, stock, receivables, banking, and other MIS. Over 5,000 ASP pages meet almost all reporting requirements and make this a single source of MIS for all levels of decision makers. This success paved the ground for the company's supply chain initiative. Fifty-five Ku Band TDMA VSATs were used to link primary distributors to the system. Factories were hooked up using PAMA (Permanent Assigned Multiple Access) VSATs. At some locations VPNs had to be used because it was not possible to set up a dish. The zonal offices in Mumbai were hooked up in a similar manner. The hardware is mostly owned by the primary CFA (Carry and Forward Agent) except for the networking equipment, which is owned by Dabur. In the case of the secondary systems, stockists...

    Read More
    825 Words 3 Pages
  • Dabur India Limited Essay

    ...Pillai’s Institute of Management Studies and Research Project Report On “Dabur India Limited” Submitted To: Prof.Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today, Dabur has a turnover of Rs.1899.57 crores. The market penetration of Dabur is of about 1.5 million retail outlets all over India with 47 C& F agents and more than 5000 distributors. Dabur India is divided into 2 major strategic business units: * Consumer Care Division * Consumer Health Division Dabur has 3 subsidiary group companies: 1.Dabur Foods 2.Dabur Nepal 3. Dabur International- Further divided into Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt. | | Dabur has 13 ultra-modern manufacturing units in: Jammu & Kashmir  Uttar Pradesh  Himachal Pradesh  Madhya Pradesh  Rajasthan  Uttaranchal  West Bengal  Silvassa  Nepal Dabur Health CareDabur's Health Care range brings for you a wide selection of Ayurvedic and natural products that offer complete care for...

    Read More
    2281 Words 9 Pages
  • Dabur Success Story Essay

    ... INTRODUCTION Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic Lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries. And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name . History Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Dabur has a history of more than 100 years and the company has carved a niche for it self in the field of Ayurvedic medicines. The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD), and 3 Subsidiary Group companies - Dabur Foods, Dabur Nepal and Dabur International. Dabur International has 3 step down...

    Read More
    13893 Words 46 Pages
  • Marketing Report Dabur Chyawanprash Essay

    ...Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs.2233.72 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real. Dabur Chyawanprash, the largest chyawanprash brand in India, contributes around Rs 150 Crore to Dabur’s revenue. As a brand, Dabur Chyawanprash has been losing market share, but continues to dominate the consumer health care market with about 60% market share. Some of the findings about Dabur • Largest distribution networks in the country • Dabur Chyawanprash has high penetration in urban areas. • The penetration is more in younger people and old aged. • The consumption is significantly higher during the winter. • Dabur Chyawanprash enjoys high brand loyalty. • Only 3% of Indian market is consuming products like Chyawanprash. • The Chyawanprash market is now stagnant. • Significantly low contribution in the southern area – regional sales analysis data. Himani & Baidyanath have emerged as significant competitors with about 15% & 13% market share respectively. Other national players in segment include Zandu besides a host of unorganized sector players. Dabur has recently launched Sugar Free...

    Read More
    261 Words 1 Pages

Popular Essays

Become a StudyMode Member

Sign Up - It's Free