around 2300 crore (source: The Nielsen Company). GlaxoSmithKline Consumer Healthcare is a proud owner of such a strong brand. The brand has created such a great entry barrier that other big players like Nestle and Dabur have got a hit.. Nestlé has stopped making Milo and new entrant Dabur India has decided to stay clear of Horlicks and pitch its Chyawan Junior against GSK Consumer Healthcare’s other beverage brand‚ Boost. One of the important reasons of Horlicks domination since years is because
Premium Marketing Drink Coffee
Asia-Pacific Finance and Accounting Review Vol. 1‚ No. 3‚ April – June 2013 pp. 37–55‚ ISSN: 2278-1838 www.asiapacific.edu/far F e af u n ls n tn o da s al y m A i S F oed e M a Ia lt C n n e c G ii i e C s d m pn R e St . s aG A i dm m . a an o v n h i Abstract I s d i po nl. eys d ar ne i n a u oey t s e tfn v ns ao ci i Ed uc dt e tcsr ro f v t mi e o t f e c r m bkci n e oehi a s ie of ct e t i no dy t a itac c oI s d s b i s ant oa u n v
Premium Stock market P/E ratio Inflation
Major findings about the involvement levels: Consumer involvement refers the amount of information processing and the degree of importance a consumer attaches to a product. Low involvement purchases require very limited information processing whereas high involvement purchases require complex decision making. Both have a significant effect on consumer behavior. From Exhibit 6‚ Table 1‚ with respect to each of the habits and practices‚ a set of inferences can be derived about the involvement levels
Premium Brand
National Institute of Ayurveda An Autonomous Body of the Department of AYUSH‚Ministry of Health & family Welfare‚Govt. of India)‚ Madhav Vilas Palace ‚ Amer Road‚ Jaipur (Rajasthan) Curriculum Vitae Dr. Gopesh Mangal Career Objective To pursue a challenging carrier in Ayurveda and accept every opportunity‚ which can give me a chance to provide me good exposure to expand my knowledge and to work ambitiously in the R & D department and as well as to serve the patients by the clinical practice. I
Premium Ayurveda
” said an industry official. Meanwhile‚ firms that have recently added low-sugar variants to their product portfolios include confectionery majors Perfetti and Wrigley’s. A Dabur Foods official said that its sugar-free juice variant‚ Real Active‚ is now growing faster compared to the regular Real juice brand. Dabur is working on more variants in the sugar-free category‚ the official added. At the same time‚ diet variants of soft drinks have not done well in India. The sugare-free range
Premium Nutrition
Research report::Indian FMCG Industry July 30‚ 2013 OVERVIEW . With a population of over one billion‚ India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~`2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded
Premium Fast moving consumer goods Hygiene Personal care
ABOUT THE INDUSTRY FMCG Sector in India Description: FMCG industry‚ alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production‚ distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling‚ marketing‚ financing‚ purchasing‚ etc. The industry also engaged in operations‚ supply chain
Premium Fast moving consumer goods Marketing
INTRODUCTION:- Working Capital refers to that part of the firm’s capital‚ which is required for financing short-term or current assets such a cash marketable securities‚ debtors and inventories. Funds thus‚ invested in current assets keep revolving fast and are constantly converted into cash and this cash flow out again in exchange for other current assets. Every running business needs working capital. Even a business which is fully equipped with all types of fixed assets required is bound to
Premium Balance sheet Inventory Asset
LOVELY PROFESSIONAL UNIVERSITY CAPSTONE PROJECT REPORT TOPIC- ANTIMICROBIAL ACTIVITY OF DIFFERENT TYPES OF HONEY. PROJECT GUIDE- SUBMITTED BY- DR. AKSHAY GARG MOHIT KUMAR DEPT. OF BIOTECHNOLOGY REG. NO.- 10800037 ROLL NO- RB1R07B02 B.TECH BIOTECH.(8th sem.)
Premium Bacteria Honey Agar plate
Compared to the West‚ packaged fruit juice penetration‚ at just 4%‚ is still very low (Source: NRS 2005). Symbolised by the orange fruit‚ packaged juices and nectars are driven by fresh juice made at home and popularised by the street-side juice vendor. Dabur Foods Limited (DFL) has always taken an uncompromising stand on these consumer barriers and has consistently been thinking out of the box for the last nine years‚ with a resolve to innovate and evolve new products. The Réal concept of sweetened
Premium Juice Nectar