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  • Topic: Fast moving consumer goods, Marketing, Good
  • Pages : 3 (715 words )
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  • Published : January 17, 2013
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ABOUT THE INDUSTRY
FMCG Sector in India
Description:
FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management.

Scope of the Sector:
The burgeoning middle class Indian population, as well as the rural sector, present a huge potential for this sector. The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025. A well-established distribution network, intense competition between the organized and unorganized segments characterizes the sector. This sector is characterized by strong MNC presence and a well established distribution network. In India the easy availability of raw materials as well as cheap labour makes it an ideal destination for this sector. There is also intense competition between the organised and unorganised segments and the fight to keep operational costs low.

Market potentiality of FMCG industry:
Some of the merits of FMCG industry, which made this industry as a potential one are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry.

Leading FMCG companies:
Some of the well known FMCG companies are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc.

Job opportunities in FMCG industry:
FMCG industry creates a wide range of job...
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