FOLLOW LIVEMINT ON E-PAPER LIVEMINT | HINDUSTAN TIMES | LIVEHINDUSTAN 31 MAY 2013 SIGN IN HOMECOMPANIESINDUSTRYPOLICYCONSUMERMONEYOPINIONLOUNGEMULTIMEDIASPECIALS IIM KOZHIKODE DEUTCHE CITIBANK IPL INTERNSHIPS Global brands‚ MNCs‚ IPL team offer summer internship to IIM-K students Global brands‚ MNCs‚ IPL team offer summer internship to IIM-K students PTI First Published: Tue‚ Nov 08 2011. 04 49 PM IST ALSO READ Jaithirth Rao | The late homebody Packaged goods makers
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Asia’s third-largest economy encouraged the Cincinnati‚ Ohio-based company to enter the toothpaste market that Colgate has controlled for 75 years‚” said Abhijeet Kundu‚ an analyst at Antique Stock Broking Ltd. “Its plan to focus on cities‚ where rival Dabur India Ltd estimates 77% of the population use toothpastes‚ may restrict sales growth‚ according to Kundu. “To get to a market share of even 4% or so will be a Herculean task‚” Mumbai-based Kundu said in an interview. “It will take at least two years
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Submitted by: Group2 Section A Table of Contents 1. EXECUTIVE SUMMARY 1.1. Beauty and personal care shows no signs of slowdown This category continued to show consistent growth in terms of value in 2012 Main drivers of growth : Acceptance of higher-priced products with new claims by urban consumers New consumers in second and third-tier cities continued to show greater interest in self-grooming. The leading companies introduced products in smaller
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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➢ Limitations ➢ Suggestions/ Recommendations CHAPTER-5 ➢ Conclusion. ➢ Bibliography. ➢ Questionnaire introduction Aviva India is a joint venture between one of the country’s oldest and largest groups‚ Dabur‚ and Aviva Group‚ one of the UK’s largest insurance group‚ whose association with India dates back to 1834. Our vision is to be amongst India’s leading life insurers with a quality business model‚ focused on sustainable growth. We seek to build a
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Distribution‚ and Dental research. In this industry‚ 4 companies occupy more than 80% of the market share. These are: Colgate-Palmolive India (48% market by value: distribution reach to 4.64 million retail outlets) Hindustan Unilever (20% market by value: Dabur India (11% market by value: FMCG distribution reach to 5.8 million retail outlets) GlaxoSmithKline (4.3% market by value: distribution reach to approx. 1 million retail outlets) The toothpaste industry is further sub-categorized into 6 segments comprising
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Cosmetics and Toiletries - India Euromonitor International : Country Market Insight June 2008 List of Contents and Tables Executive Summary 1 Strong Growth As Consumers Trade Up 1 Focus on Grooming Provides A Major Boost 1 Hindustan Unilever Maintains Strong Lead 1 Modern and Direct Distribution Channels Expand 1 Stronger Growth Ahead 1 Key Trends and Developments 1 Rising Income Levels Fuel Consumer Interest in Cosmetics and Toiletries 1 Polarisation of Incomes Results in Polarisation
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Product Life Cycle stages Examples Decline: Hindustan Motors Ambassador HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12‚500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in
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(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the
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Uveda Sunblock Activation cum POS ideas - Put up a free dispenser of Uveda Sunblock in or outside the hyper market/NewU stores. Maybe at the nearest bus stand from the shop. It combines curiosity with the strong attraction that people have to “free.” - Special in-store signage educating customers on the nature and uniqueness of the product - Have an in-shop expert that will test your skin and suggest the best product for you - Society activation with putting
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