Skincare Report

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Cosmetics and Toiletries - India

Euromonitor International : Country Market Insight

June 2008

List of Contents and Tables

Executive Summary1
Strong Growth As Consumers Trade Up1
Focus on Grooming Provides A Major Boost1
Hindustan Unilever Maintains Strong Lead1
Modern and Direct Distribution Channels Expand1
Stronger Growth Ahead1
Key Trends and Developments1
Rising Income Levels Fuel Consumer Interest in Cosmetics and Toiletries1 Polarisation of Incomes Results in Polarisation of Cosmetics and Toiletries2 Young Urban Population Proves Enthusiastic in Response To Brands3 Shift To New Retail Channels4

Hindustan Unilever Faces Growing Competition5
Territory Key Trends and Developments6
East and Northeast India6
North India8
South India9
West India11
Rural Vs Urban Key Trends and Developments12
Market Data13
Table 1Sales of Cosmetics and Toiletries by Sector: Value 2002-200713 Table 2Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-200714 Table 3Sales of Premium Cosmetics by Sector: Value 2002-200714 Table 4Sales of Premium Cosmetics by Sector: % Value Growth 2002-200714 Table 5Sales of Cosmetics and Toiletries by Region: Value 2002-200715 Table 6Sales of Cosmetics and Toiletries by Region: % Value Growth 2002-200715 Table 7Sales of Cosmetics and Toiletries by Rural-Urban % Analysis 200715 Table 8Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-200715 Table 9Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-200716 Table 10Cosmetics and Toiletries Brand Shares by Retail Value 2004-200717 Table 11Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-200718 Table 12Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 200718 Table 13Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-201219 Table 14Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-201220 Table 15Forecast Sales of Premium Cosmetics by Sector: Value 2007-201220 Table 16Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-201220 Table 17Forecast Sales of Cosmetics and Toiletries by Region: Value 2007-201221 Table 18Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2007-201221 Appendix21

Gift Sets21
Definitions21
Sources22
Summary 1Research Sources22

COSMETICS AND TOILETRIES IN INDIA

EXECUTIVE SUMMARY

Strong Growth As Consumers Trade Up

Cosmetics and toiletries saw strengthening value growth in 2007 over the previous year. Growth was partly due to high levels of inflation but volume sales also saw dynamic growth. Rising income levels resulted in lower-income groups being able to afford more cosmetics and toiletries and also saw many trading up from unpackaged to packaged products. Meanwhile, mid- and high-income consumers in urban areas began to seek out value-added mass brands and premium products.

Focus on Grooming Provides A Major Boost

Increasing urbanisation and a growth in the number of office workers in India resulted in a strong focus on grooming. Grooming is increasingly associated with professional and social success and taking care of one’s appearance regarded as a virtue rather than vanity. This boosted sales for many areas of cosmetics and toiletries. Colour cosmetics saw the strongest growth in cosmetics and toiletries as a result of women increasingly focusing on their appearance, while deodorants, fragrances, depilatories, styling agents and many other product areas also benefited from this trend.

Hindustan Unilever Maintains Strong Lead

Hindustan Unilever offers the widest product range and has the strongest distribution network within cosmetics and toiletries and thus continued to be the leading player in 2007. The company also focused on building rural sales towards the end of the review period, as did second-ranked multinational Colgate-Palmolive. Godrej Consumer...
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