[pic] 5th September 2009 To Whom It May Concern This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009. He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed. We wish him the best in his future endeavors. For Hindustan Coca-Cola Beverages Private limited. INSTITUTE OF BUSINESS MANAGEMENT
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1 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari K J Somaiya Institute of Management Studies & Research June‚ 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies
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at was the I. What was the American diet like 50 years ago? a) Over the past 50 years‚ American diets have changed from leisurely family meals that were usually prepared at home using natural ingredients to today’s prepackaged‚ processed and convenience foods that are often eaten on the run with little thought towards nutrition or content. b) American diets have evolved in the last 50 years from natural ingredients to processed‚ high fat ingredients and will continue in the future
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International Journal of Business and Social Science Vol. 2 No. 13 [Special Issue - July 2011] Defensive and Offensive Strategies for Market Success Dr. Peter Yannopoulos Associate Professor Brock University‚ St. Catharines Ontario‚ Canada‚ L2S 3A1 E-mail: pyannopoulos@brocku.ca Tel: (905) 688-5550 ext. 3909 Abstract In industries in which there is strategic interaction among competing firms‚ companies are continuously involved in defensive and offensive strategies. In this paper we discuss
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The Evolution of Consumer Protection Law in India By ONKAR PRADEEP SULE Roll No. - 54 Masters of Management Studies Year – 1st‚ SEM – 2nd KCIMS THANE CERTIFICATE I‚ NADIRSHAW K. DHONDY‚ ADVOCATE SUPREME COURT‚ have examined the thesis of Mr.Onkar Pradeep Sule who is enrolled in the Masters of Management Studies program at K.C. INSTITUTE OF MANAGEMENT STUDIES at Kopri‚ Thane (East) for the academic year 2010-2012 His Thesis entitled
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2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi
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Table of Contents Works Cited 2 Executive Summary 3 21st Century Major Trends 4 Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing
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Pakola (Mehran Bottlers Ltd.) Business Policy PAKOLA [Mehran Bottlers Ltd.] Section 1: VISION AND MISSION “A TASTE OF THINGS TO COME” 1 Pakola (Mehran Bottlers Ltd.) Business Policy VISION AND MISSION STATEMENTS (ACTUAL) Quality Policy Vision To be SECOND TO NONE in exceeding customer expectations for Taste and Flavor‚ Product Safety‚ Quality and Price Competitiveness. Mission To develop‚ implement and continuously improve the Integrated Management Systems in a culture of
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11 CASE STUDY PEPSI GROUPE ASSINGMENT INTRODUCTION Pepsico‚ inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest
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