CASE STUDY PEPSI
INTRODUCTION Pepsico, inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company, the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi,pepsi light ,pepsi max,7up,mountain dew,etc..The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products. In order to promote their pepsi brand, the marketing division of the company has been able to utilize different marketing strategy in order to competitive in the market place.
PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories.iIn 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison to its 1999’s net sales of $20,367 and $18,666 respectively. PepsiCo has increased its comparable net sale of 8% in 2000 while it had an increase of 15% in 1999. This reflects the increasing rate is going slower. On the other hand, PepsiCo’s interest expense declines 39% showing that the company is significantly lower average debt level. Back to 1999, the report shows that the company’s interest expense dropped 8%, which indicates that the company is performing well in managing its financial strategies. in adittion,the different approaches of promotional campaigns have been imposed so as to make the products more appealing to the target market and to make these products marketable. They market their products in pizzahurt,fried chicken restorent.in this... [continues]
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