Related Literature 1) Foreign Literature Eureka Forbes launches mobile water purifier NEW DELHI: Home appliances maker Eureka Forbes has launched mobile water purifier ’Aqua guard-on-the -Go ’‚ priced at Rs 595. Aqua guard-on-the-Go is in shape of a sipper loaded with miniaturized water purification technology and would be available across retail outlets and general stores‚ Eureka Forbes said in a statement. It would be available in four variants - black mystery‚ pink beauty‚ pearl white and racy
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5/30/2009 Kiran Afshan‚ Huma Naz | MBA –ITM 13 Table of Contents Chapt er Numb er 1 2 3 4 5 6 7 8 Title P age # 3 13 26 80 100 129 167 186 Organization Portfolio Literature Survey An Introduction to Supply Chain and Supply Chain Management Supply Chain of Pepsi Haidri Beverages Ideal Features of a Supply Chain Management Software Supply Chain Management Systems and the Current Marketplace Proposed System for Pepsi Haidri Beverages Limitations and Future Recommendations Chapter 1 Organization
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Reading Sections Foreword Introduction 1. A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2. THIS MUST BE THE PLACE Product Placement‚ American Idol ‚ and Ford’s Multimillion-Dollar Mistake 3. I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4. I CAN’T SEE CLEARLY NOW Subliminal Messaging‚ Alive and Well 5. DO YOU BELIEVE IN MAGIC? Ritual‚ Superstition‚ and Why We Buy 6. I SAY A LITTLE PRAYER Faith‚ Religion‚ and Brands 7. WHY DID I CHOOSE
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Brand Failures Matt Haig Kogan Page Brand Failures Praise for Brand Failures. . . “You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice‚ which you ignore at your own peril.” Laura Ries‚ President‚ Ries & Ries‚ marketing strategists‚ and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons
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Unit I LESSON 1 Concept of Corporate Strategy LESSON OUTLINE Introduction What is strategy? Why corporate strategy? Levels of strategy Crafting a strategy An ongoing process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate
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PR IN PRACTICE SERIES Risk Issues and Crisis Management A Casebook of Best Practice Third Edition Michael Regester & Judy Larkin Risk Issues and Crisis Management Praise for Risk Issues and Crisis Management “It used to be said that ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin‚ who have guided so many so well for so many years. Read
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ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia
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E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana
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Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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