Risk Issue and Crisis Management

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PR IN PRACTICE SERIES

Risk Issues
and Crisis
Management
A Casebook of Best Practice
Third Edition

Michael Regester
& Judy Larkin

Risk Issues
and Crisis
Management

Praise for Risk Issues and Crisis Management
“It used to be said that ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin, who have guided so many so well for so many years. Read it before you need to would be my advice.”

Robert Worcester, Chairman, MORI
“As one involved in MBA teaching and executive development, I find this book invaluable – not only for students, but also for managers seeking insights into these crucial areas of modern management. It’s a clear and highly readable overview of the requirements of risk, issues and crisis management, informed by the expertise and experience of two leading practitioners and consultants, as well as by skillfully chosen and ‘classic’ case studies. The book is recommended early reading for any manager involved in risk assessment, in trying to understand and manage issues, and concerned to prepare him or herself for the demands of crisis management.”

Jon White, Associate, The John Madejski Centre for Reputation, Henley Management College
“In a world where the hardest won corporate reputation can disappear overnight, this is required reading. Industry has learned little from the mistakes of the past, say the authors, who go on to give a compelling account of just how much there is to learn. Their first-hand experience in dealing with reputational issues and managing crisis shines through.” Paul Marriage, Head of Corporate Communications, Standard Chartered Bank “Regester Larkin is a key business partner helping us to shape our thinking on proactively managing our reputation. This book is a leading work on reputation management.”

Isobel Hoseason, Director of Communications, National Grid Transco “This book is full of wisdom, insights and practical advice from two of the real gurus in the PR industry. It’s also one of the few books on public relations which is a pleasure to read. We keep it as a standard reference in our offices and I recommend it to anyone, at any level, who wants to know more about corporate communications under extreme pressure.” Adrian Wheeler, Chairman, GCI UK and Europe; Chairman, PRCA, 1999–2000

PR IN PRACTICE SERIES

Risk Issues
and Crisis
Management
A Casebook of Best Practice
Third Edition

Michael Regester
& Judy Larkin

London and Sterling, VA

for
Paul
Lucinda, Alice, Kimberley and Daniel
Publisher’s note
Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publisher and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. First published in 1997

Second edition published 2002
Third edition published 2005
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:

Kogan Page Limited
120 Pentonville Road
London N1 9JN
UK

Kogan Page US
22883 Quicksilver Drive
Sterling VA 20166–2012
USA

© Michael Regester and Judy Larkin, 1997, 2002, 2005
The right of Michael Regester and Judy Larkin to be identified as the...
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