5/30/2009 Kiran Afshan, Huma Naz | MBA –ITM 13
Table of Contents
Chapt er Numb er 1 2 3 4 5 6 7 8 Title P age # 3 13 26 80 100 129 167 186
Organization Portfolio Literature Survey An Introduction to Supply Chain and Supply Chain Management Supply Chain of Pepsi Haidri Beverages Ideal Features of a Supply Chain Management Software Supply Chain Management Systems and the Current Marketplace Proposed System for Pepsi Haidri Beverages Limitations and Future Recommendations
Chapter 1 Organization Portfolio Haidiri Beverages Private Limited, Pakistan The Haidiri Beverages Group was set up in 1979 and is Pepsi's sole selling agent for District Rawalpindi and Islamabad. It is based in the CDA Industrial Triangle, Kahuta Road, Islamabad. It manages the supply for several wholesalers, retailers, restaurants, hotels and other such food outlets. In order to achieve the projected sales targets effectively, the organization ensures a comprehensive strategic alignment with the overall Pepsi Cola’s business strategy. Haidiri Beverages’ primary functions are to conduct a systematic manufacturing and supply of the product without any tactical flaws. Backed by a powerful competitive strategy and empowered by some effective supply chain strategies, the group has been managing an effective supply chain throughout the region. It has set up a sophisticated manufacturing and storage plant in Rawalpindi with multiple production units and huge production capacity. Haidiri Beverages has different management departments dealing with specialized Marketing, Human Resource, Information Technology and Supply Chain Processes. In this section we conduct a brief analysis of the basic supply chain management functions of Haidri beverages.
1.1 History of PepsiCo
PepsiCo is a world leader in convenient snacks, foods and beverages, with revenues of more than $39 billion and over 185,000 employees. The company consists of PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB) and PepsiCo International (PI). PAF includes Frito-Lay North America, Quaker Foods North America and all Latin America food and snack businesses, including Sabritas and Gamesa businesses in Mexico. PAB includes PepsiCo Beverages North America and all Latin American beverage businesses. PI includes all PepsiCo businesses in the United Kingdom, Europe, Asia, Middle East and Africa. PepsiCo brands are available in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo's brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was
acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To be the world's premier consumer “Products Company” focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.” (www.pepsico.com)
1.2 PepsiCo Headquarters
PepsiCo World Headquarters is located in Purchase, New York. The seven-building headquarters complex was designed by Edward Durrell Stone, one of America's foremost architects.
1.3 Areas of Operation
Haidri Beverages is one among a number of PepsiCo’s franchisers all around the country. Haidri Beverages, solely, have three branches in Pakistan located in Islamabad/Rawalpindi, Gujranwala and Peshawar. All the franchises in Pakistan have divided their area of distribution and the domain of each franchiser is restricted to their area of operation. Not much of...
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