consumption consistently 702-442 Cola Wars Continue: Coke and P In the late 1990s‚ Pepsi moved even further away from head-to-head competition and instead concentrated on emerging markets that were still up for grabs. “We kept beating our heads in nternationally and its operating profit from overseas was up 37%. Market share gains were reported in most of Pepsi-Cola International’s top 25 markets‚ including increases of 10% in India‚ 16% in China‚ and more than 100% in Russia. By 2000
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Table of contentsExecutive Summary…………………………………………………...……………….3Identify Corporate Mission……………………………………………………………4Industry Structure……………………………………………………………………5SWOT Analysis………………………………………………..…………………10Core Competencies and Competitive Advantage……………………...……………12Strategy Recommendations……………………………………………..……………14Potential Fallout…………………………………………………………………..16References………………………………………………………………..…………19Executive SummaryThe Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues
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PEPSICO‚ INC. (Case Analysis) Presentation Date November 29th 2011 Table of Contents INTRODUCTION 4 BACKGROUND 4 Vision Statement 4 Mission Statement 5 History/ Timeline 5 Industry 6 Company Overview 6 SWOT ANALYSYS 7 Strengths 7 Weakness 8 Opportunities 8 Threats 8 EXTERNAL ENVIROMENT 8 Demographic influences 8 Political influences 9 Economic influences 9 Sociocultural influences 9 Technological influences 10 External Environment: Industry Analysis (Dess
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company‚ Frito-Lay‚ Inc.‚ the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. PepsiCo’s leading brands included carbonated soft drinks (Pepsi‚ Diet Pepsi and Mountain Dew)‚ AquaFina bottled water‚ Tropicana juices and juice-based drinks‚ Lipton tea-based beverages and Frappucino ice coffee‚ as well as Fritos and Doritos corn chips‚ Lay’s and Ruffles potato chips‚ and Rold Gold pretzels. Throughout 1999‚ PepsiCo was closely tracking
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Indian FMCG sector with a market size of $13.1 billion is the fourth largest sector in the economy. A well established distribution network‚ intense competition between the organised and unorganised segments characterises the sector and makes it a unique sector. Even at the time of recession‚ growth in FMCG sector has not slowed down which makes it an important contributor for tax revenue. In fact‚ among the MNCs‚ their Indian arms have contributed more to parent entities than foreign counterparts
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Ready or not I’m the kind girl Who doesn’t say a world Who sits at the curb And waits for the world But I’m about to break out‚ about to break out I’m like a crook tonight I caught you staring at me And i was thinking clearly Now i’m like a bee And i’m hunting for the honey And i’m kinda shy but you super fly yeah I could be your kryptonite Like Oh Oh Oh Oh Oh Oh Light my heart up baby‚ like a matchstick Oh Oh Oh Oh Oh Oh oOh And hit the gas quick Ready or Not ‚ here i come
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CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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Report drawn by:Ani Rafayelyan Condurachi Madalina Tatevik Arzumanyan Faculty of Economics and Business Administration Contents: 1.Executive Summary 2. Company History 2.1. Assessing the company ability to expand internationally 3. First step in the internationalization process 3.1. Export 3.2 General framework and the potential of foreign market 3.3 Evaluation of the industry market 4. Franchise (PepsiCo‚ Carlsberg Group‚ Procter&Gamble) 5.Conclusion 6. References 7.Appendix
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Meghan Deichert‚ Meghan Ellenbecker‚ Emily Klehr‚ Leslie Pesarchick‚ & Kelly Ziegler Strategic Management in a Global Context February 22‚ 2006 1 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating‚ “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out‚ the industry ’s giants have begun relying on new product flavors…and looking to noncarbonated
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CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007‚ the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s
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