The Business Analytics Department has compiled this report based on data supplied by DGHG. The purpose of this report is to use this data to answer several key questions set out by DGHG, along with providing information as to whether the company has been meeting its key performance indicators, as set out in the business plan. The questions this report will primarily address, are as follows:…
Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the…
For website and online social media purposes they can use Google Analytics which will tell Georges just about everything they would want to know about their online audience. It will help them analyze visitor traffic and paint a complete picture of their needs by telling them where…
But they cannot tell you the “why.” The “why” is made up of the insights that drive successful business decisions that can set your business apart from your competitors. This “why” can only be determined for you by your expert team of analysts that you chose so wisely to invest your money in. As Gibson (2013) puts it, “your Web analytics tool is only as powerful as the person using it.”…
Google is the largest search engine and the name of the corporation founded by Larry Page and Sergey Brin, The idea of Google was developed in the dorm room of its founders, while they were students at Stanford University. Google became an official corporation on September 4, 1998. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. According to an article written in PC World, by McCracken, 2005, Google seems to be taking the far-reaching implications of those words literally. After carefully examining Google’s philosophy, mission, value and vision statements, it is evident that Google does what it says.…
Google is the most extensively used Internet search engine and provides Internet-related products and services, including Internet search, software and advertising technologies around the globe, include the desktop as well, with applications for web browsing, organizing and editing photos and sending massages. According to book of Bruce C. (2009), “Google has since expanded beyond its original mission of creating the best search engine to what it is today ” (p.33). Google began in1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The first name of Google was actually called BackRub which was on Stanford’s servers for a little over a year. BackRub finally became too large and was taken off of the servers. They thought that needed a better name for the engine and ultimately came up with Google. Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 4, 1998 in the state of California. Google is well known for their organizational cultures distinctiveness and uniqueness compared to their competitors. On the Google’s website, they have listed down 10 core principles that guide the actions of the entire organization. On May of 2000, Google was in 10 different languages now and a partnership was developed with yahoo to be the default search. This is where the company really begins its humongous growth. In addition, Sergey Brin and Larry Page has established the Google’s culture that is based on informality, creativity, innovation and fun (Google, 2010). “ Focus on the user and all else will follow”- Google strives to put the end user's profits ahead of shareholders when they are making corporate decisions. Google promises for users that they’ll deliver the best user experience possible by providing a clear and…
Google as it is needs no introduction. It is by default the most popular, fastest and reliable search engine today. Not only it provides the most relevant search results using the keyword selection and identification but also results in every form from images to articles, news results and book results can be obtained. Google, founded in 1998, is the brainchild of Larry Page and Sergey Brin, two Stanford University graduates who were working on a search engine named ‘BackRub’ at that time which later became Google. Finally, Google Inc was incorporated when Andy Bechtolsheim (Sun) helped starting the project by providing them a check of $100,000. Today, it stands at a massive Market cap of $173.30 billion (Google Company Summary, 2010) and is growing by leaps and bounds. Over the span of 11 years, it has developed a number of useful products and tools such as Google Chrome, Google mail, Google maps, Google finance, Google Toolbar, Orkut, Google Earth etc. to name a few. Users can obtain search results in as many as 51 languages and can even translate between them (Google Corporate, 2010)…
* What are the advantages and disadvantages of this market research tool compared with alternative methods?…
The primary purpose of a Web analytics system is to measure the performance of a site. Within a Web analytics interface, such as Google Analytics service, managers of a company can see data about how many visits a site has had, how many visits the individual pages have had and additional information about these visits including how long users spent on each page. Analytics also indicates traffic sources, so you can see at a glance how users are reaching your site. In most cases, people visit websites not by typing the web address into their browser but by clicking on a link. Such links can be on other websites or on search engine results pages. By seeing where site users are coming from, company managers can gain insights into how best to focus marketing efforts.…
Helps companies gain a more comprehensive knowledge of factors affecting their business, such as metrics on sales, production, and internal operations , which help companies make better business decisions…
Initially, Google was known only a web search engine. But now at present, its services have been increased. It is no longer just a web search engine. Google has now launched Cloud Computing, Google Docs, a system which gives an user the opportunity to do lots of computer tasks via web rather than sitting in front of the desktop. This suite of…
Most companies do not use analytics because they approach analytics as a technology issue, focusing on hardware and software without thinking through the problems they want to solve. They also follow more their intuition and gut feelings. According to the authors of the article “Workforce analytics: Making the most of a critical asset”, published in July of 2012, describes “Analytics does not have to be a whip used to increase the stroke count associated with extracting more from individuals. Rather, it can provide the opportunity to build a more effective, empowered and engaged workforce that increases the value of the larger organization.”…
The location analytics market analysis consists of various types of software, services, applications, deployment types, organization size, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as consulting services and system integration services.…
Google has become such a popular search engine that people have coined the phrase “Googling” to describe searching for topics on the Internet. In addition to serving as one of the top search engines, you can get maps and directions to a variety of destinations, read news articles on today’s hot topics and benefit from an excellent online shopping mall where you can compare prices and read customer reviews on products and retailers. Google also has an email system called Gmail that is free.…
With its ability to deploy data that enable up-to-the minute improvements in a Web marketing program, Google supports a style of marketing in which the advertising resources and budget can be constantly monitored and optimized.…