Financial Analysis of Google

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Financial Analysis Report
Comprehensive Analysis of Financial Ratios and Share Performance: Google (2010, 2000 words)
The scope of this report is to analyse the financial health of Google, the pinnacle search engine in the present times. It proceeds by giving a brief introduction of the company Google Inc then heading onto the detailed assessment of financial ratios for 3 financial years such as Profit Margin, Return to Equity, Return to Assets, P/E Ratio and EPS as well as share performance. Lastly, it tells about the overall financial condition of the company with respect to the said analyses and results (ratios and share performance).

Google, Google Inc, P/E ratio, EPS, Profit Margin, Return to Equity, Return to Assets, Share performance

Google: Analysis of Financial Ratios and Share Performance
Introduction and Company Overview
Google as it is needs no introduction. It is by default the most popular, fastest and reliable search engine today. Not only it provides the most relevant search results using the keyword selection and identification but also results in every form from images to articles, news results and book results can be obtained. Google, founded in 1998, is the brainchild of Larry Page and Sergey Brin, two Stanford University graduates who were working on a search engine named ‘BackRub’ at that time which later became Google. Finally, Google Inc was incorporated when Andy Bechtolsheim (Sun) helped starting the project by providing them a check of $100,000. Today, it stands at a massive Market cap of $173.30 billion (Google Company Summary, 2010) and is growing by leaps and bounds. Over the span of 11 years, it has developed a number of useful products and tools such as Google Chrome, Google mail, Google maps, Google finance, Google Toolbar, Orkut, Google Earth etc. to name a few. Users can obtain search results in as many as 51 languages and can even translate between them (Google Corporate, 2010) The paper will focus on the financial...
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