Preview

Econ1203 Report

Powerful Essays
Open Document
Open Document
2368 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Econ1203 Report
DGHG - CCResort

Business Analytics Department’s (BAD) Report

Executive Summary:

The Business Analytics Department has compiled this report based on data supplied by DGHG. The purpose of this report is to use this data to answer several key questions set out by DGHG, along with providing information as to whether the company has been meeting its key performance indicators, as set out in the business plan. The questions this report will primarily address, are as follows:

* More than 40% of DGHG’s customers stay for a full week (7-days). * The average customer spends over $255 per day in excess of accommodation costs.

The data collected depicts a sample size of 200, taken from that of recent customers whom have stayed at the upmarket CCResort. This sample size is large enough to adequately represent an accurate assessment, although a larger pool of data would further improve the accuracy of this report.

The following findings are pivotal in describing the sample of observations provided by DGHG: * 69% of the sample have a total family income over $100,000 * On average, there were 4 people per booking. * 68% of people are spending between $188 and $286 per day in excess of accommodation costs. * The average customer spend per day in excess of accommodation is $237.36 * The total spend per stay is highly dependent on the length of stay with total spend increasing as length of stay increases. * The majority of people making the bookings are over the age of 40, with on average, 4 people per booking. * 51% of bookings are for a full week (7 days).

Business Analytics Department recommends that DGHG: * Focus offerings of the resort, above the basic accommodation, to the target market of people ages 40, with the average spend consistently being higher. It could be inferred that persons under the age of 40 have a lower disposable income, and are slightly more prude with spending than those over the age of 40. * As

You May Also Find These Documents Helpful

  • Powerful Essays

    The Man

    • 1006 Words
    • 5 Pages

    4. V ϭ ␲r2h ϩ ␲r3; for h 5. 3x ϩ 4y ϭ Ϫ12; for y…

    • 1006 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Mkt Situation Analysis

    • 679 Words
    • 3 Pages

    * Ages 18-40 are the population age range mostly seen consuming products at the local restaurants.…

    • 679 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Econ 100b

    • 1863 Words
    • 8 Pages

    ASUC Lecture Notes Online is the only authorized note-taking service at UC Berkeley. Do not share, copy, or illegally distribute (electronically or otherwise) these notes. Our student-run program depends on your individual subscription for its continued existence.…

    • 1863 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    econ 010

    • 1496 Words
    • 6 Pages

    Econ 10 TA’s will hold a total of 18 hours of review sessions and 18 hours of office hours before the final. Please note that no help is available on the day of the final.…

    • 1496 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Econ 1110

    • 558 Words
    • 3 Pages

    In an economy at full employment, Y=C+I+G+NX. List, define, and explain, the component parts of the formula? Would you consider our Economy at Full Employment now? Why or why not?…

    • 558 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Acct 505 Course Project

    • 1431 Words
    • 6 Pages

    | BE (Passengers) = Fixed cost/ (Selling price – Variable Cost) = 3,150,000 / 160-70 = 3,150,000 / 90 = 35, 000…

    • 1431 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    ECON 1203 STATS REPORT

    • 1044 Words
    • 6 Pages

    Average daily expenditure was $237.38 excluding accommodation which does not fulfil the second KPI of average spending of at least $255. This is further highlighted as there was insufficient statistical evidence to prove this hypothesis true…

    • 1044 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Cedar Point Target Market

    • 542 Words
    • 3 Pages

    The first thing we looked at was age. Age is very important because most of the thrill rides are geared more towards adults rather than children. We picked 18-39 because combined they create 60.71% of our current customers. The indexes for people this age rage from 116-240. This means they will be anywhere between 16%-140% more likely to come check out the new attraction. This age rage is full of active people at different stages in life. Whether they are fresh out of school or starting to form a family, Cedar Point provides a variety of activities and attractions to fit all their needs.…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    econ 112

    • 473 Words
    • 5 Pages

    Nkomo, Fottler, & McAfee, Applications in Human Resources Management: Cases, Exercises, Incidents, and Skill Builders, 7th ed. (Cengage, 2011). ISBN: 0-538-54807-6…

    • 473 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    IN the second graph, we can see that the average amount that domestic traveler spend (per night) has increased from £54 in 2009 to £69 in 2014. It is possible from the data that we can see in the above two graphs that the cause of shorter lengths of stay and an increase in…

    • 2245 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Econ 2202

    • 473 Words
    • 2 Pages

    ECON 2202-001 Intermediate Macroeconomics Chapter 8 Homework Assignment 8-1. In the United States, the capital share of GDP is about 30 percent, the average growth in output is about 3 percent per year, the depreciation rate is about 4 percent per year, and the capital–output ratio is about 2.5. Suppose that the production function is Cobb–Douglas, so that the capital share in output is constant, and that the United States has been in a steady state. (For a discussion of the Cobb–Douglas production function, see Chapter 3.) a. What must the saving rate be in the initial steady state? [Hint: Use the steady-state relationship sγ = (δ + n + g)k.] b. What is the marginal product of capital in the initial steady state? c. Suppose that public policy raises the saving rate so that the economy reaches the Golden Rule level of capital. What will the marginal product of capital be at the Golden Rule steady state? Compare the marginal product at the Golden Rule steady state to the marginal product in the initial steady state. Explain. d. What will the capital–output ratio be at the Golden Rule steady state? (Hint: For the Cobb–Douglas production function, the capital–output ratio is related to the marginal product of capital.) e. What must the saving rate be to reach the Golden Rule steady state? 8-2. In the economy of Wolosovia, the owners of capital get two-thirds of national income, and the workers receive one-third. a. The women of Wolosovia stay at home performing household chores, while the men work in factories. If some of the women started working outside the home so that the labor force increased by 5 percent, what would happen to the measured output of the economy? Would labor productivity— defined as output per worker—increase, decrease, or stay the same? Would total factor productivity increase, decrease, or stay the same? b. In year 1, the capital stock was 60, the labor input was 36, and output was 120. In year 2, the capital stock was 65, the labor input was…

    • 473 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Cost of air travel (Airline Ticket Prices, per textbook): The cost of air travel is another important factor that influences lodging demand. This is because that the low cost of air travel attracts the huge customers to consume the services that influence the lodging demand positively, while the high cost of air travel facilitates the customers to avoid the consumption of lodging services (Stutts 2005). Hence, it influences the lodging demand negatively.…

    • 802 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Cinplex Entertainment

    • 1471 Words
    • 6 Pages

    • 1 in 5 members @ hilton because of membership only (pg 9) • I.e. 20% of 22.5% = 4.5% nights directly due to program • Fixed cost 68%. 80% of all revenues above goes to profits.…

    • 1471 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Econ205

    • 471 Words
    • 2 Pages

    A closed economic system is an economic model that only uses domestic exchanges of goods and services. The foreign produced goods and services that are bought by American households as well as factors of production acquired by American businesses from overseas owners are not included in the closed model. An example of a closed economic system would be communism. An open economic system is different from a closed economic model because this model includes all of the factors in a closed economy as well as the factors that come from foreign economies. These factors often lead to some sort of tax being paid to the government. An example of this type of economy would be capitalism.…

    • 471 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    From the calculating of visitors' entrance channels, the average consumption of mainland visitors refers to the table:…

    • 2268 Words
    • 9 Pages
    Better Essays