Yahoo

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INTRODUCTION

Yahoo!, Inc. operates as a digital media company, which delivers personalized digital content and experiences, across devices and across the globe. It provides innovative canvases for advertisers to connect with their target audiences. To users, the company offers online properties and services, and to advertisers, it provides a range of marketing services designed in order to reach and connect with users of the company's Yahoo! Properties, as well as with Internet users beyond Yahoo! Properties, through a distribution network of third-party entities. The company's offerings to users on Yahoo! Properties currently fall into three categories: Communications and Communities, Search & Marketplaces and Media. Its offerings are available on PCs and other devices, such as mobile devices and TVs. The Communications and Communities offerings include Yahoo! Mail, Yahoo! Messenger, Yahoo! Groups, Yahoo! Answers, Flickr, and Connected TV, which provides a wide range of communication and social services to users and small businesses across a variety of devices and through its broadband Internet access partners enable users to organize into groups and share knowledge, common interests, and photos. The Search & Marketplaces offerings are designed to provide quick answers to users' information needs by delivering them innovative and meaningful search, local, and listings experiences on the search results page and across Yahoo!. Its Search offerings include Yahoo! Search and Yahoo! Local, which are available free to users and are often the starting point for its users to navigate the Internet and discover content that matters to them. The Marketplaces offerings include Yahoo! Shopping, Yahoo! Travel, Yahoo! Real Estate, Yahoo! Autos, and Yahoo! Small Business. The Media offerings are designed to engage users with relevant and compelling online content and services on the web. Its Media properties and services include Yahoo! Homepage, Yahoo! News, Yahoo! Sports,...
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