Yahoo! Internal Analysis

Topics: Web search engine, Yahoo!, Marketing Pages: 6 (2044 words) Published: March 27, 2013
The Company
When Yahoo! was founded in 1994 by Stanford Ph.D. students, David Filo and Jerry Yang, it began as their hobby and has evolved into a global brand that has changed the way people communicate with each other, find and access information, and make purchases. Today, Yahoo! Inc. is the Internet's leading global consumer and business Services Company, offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. As the first online navigational guide to the Web, Yahoo! ( is the leader in traffic, advertising, household and business user reach. Yahoo! is also the most recognized and valuable Internet brand globally, reaching over 345 million unique users in 25 countries and 13 languages. The Only Place Anyone Needs To Go Find Anything, Communicate With Anyone, or Buy Anything Serving the world's largest Web audience, Yahoo! remains focused on becoming increasingly essential to the lives of consumers. Starting with its comprehensive, hand-built directory as well as the popular My Yahoo! service, Yahoo! offers a broad and deep array of communications, commerce and content services in over 100 distinct properties that lead consumers to make Yahoo! their home on the Internet and wireless devices. Fitting the lifestyles of the mobile consumer, Yahoo! offers an increasing array of essential, personalized, localized and timely information on wireless devices, including wireless phones, two-way pagers and personal digital assistants. Committed to extending content and services beyond the desktop, Yahoo! has the largest global mobile audience and the greatest breadth of wireless products and services of any Web content provider. Becoming Increasingly Essential to Businesses & Enterprises Worldwide As the No. 1 Internet network on corporate desktops, surpassing a 70 percent reach in the U.S. workplace, Yahoo! also offers a range of services for businesses and enterprises of all sizes. Corporate Yahoo! is an information portal solution that enables companies to communicate and interact directly with their employees, customers and shareholders over a secure and scalable platform. Yahoo! Broadcast Services is the leading provider of Internet audio and video streaming solutions for corporate and consumer communications, delivering thousands of live and on-demand, corporate events including: product launches, marketing programs, training/distance learning, keynote addresses, annual shareholder meetings, and quarterly earnings calls. Yahoo!'s Small Business services enable small businesses and professionals to establish and grow a business presence with services such as Yahoo! Domains, Yahoo! Website Services, Yahoo! Servers and Yahoo! Store. An industry leader in online advertising, Yahoo! offers an integrated set of marketing services through Yahoo! Fusion Marketing that unite Yahoo!'s media, e-commerce, direct marketing, broadcast, and communication tools to allow clients to find any audience, connect with anyone, and sell anything. Yahoo!'s data driven services provide unparalleled targeting and measurement capabilities far beyond banners, clicks, and conversions. Customized to integrate clients' traditional marketing programs online, Yahoo! Fusion Marketing programs generate greater customer acquisition and retention, extended brand value, and increased sales in today's global marketplace. SWOT Analysis

The external environment includes all the factors outside the organization which provide opportunities or pose threats to the organization. The internal environment refers to all the factors within an organization which impart strengths or cause weakness of a strategic nature . The environment in which an organization exists can be, therefore defined as the opportunities and threats operating in the external environment apart from the strengths and weakness existing in the internal environment. A systematic approach to understand the environment of...
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