Preview

Marketing Online Visual Consultant

Better Essays
Open Document
Open Document
954 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Online Visual Consultant
`MARKETING ONLINE BUSINESS CONSULTANT

Marketing Online Business Consultant

Abstract

A challenging opportunity has been presented to work as a Marketing Online Image Consultant for Google Corporation. Google Corporation is looking to expand their products to home-based users. The objective is to promote the array of tools they currently employ for businesses and extended to personal users that utilize social engines such as Facebook, Skype or Instant Messaging to communicate with loved ones across the country. One of the biggest responsibilities is to be a successful online image consultant as the job expectations is to deploy the good image of Google products in a persuasive way. Through this venture, the deliverables of the job function will leverage the emerging technological concepts of wikis, podcasts, instant messaging, blogs, and virtual sites to get the product across.

Marketing Online Image Consultant

From a strategic perspective, I will plan, direct, or coordinate activities designed to create a favorable public image and raise awareness of the new Google for Home products.
It 's not what the company is about, it 's what consumers know about the company. The Internet, while great for providing instant access to information, also creates a loss of personal interaction; therefore, the first goal is to ensure the online image of Google for Home has instant impact. In order to achieve this, a wiki will be created to educate visitors of the Google for Home products. As stated in chapter 8, “wiki is a web application that enables users to add to and edit content of the Web pages.” (Oz, 2009). The purpose of this process will be to briefly describe the new product offerings and allow current users to edit the content based on their experience.
Simply put, in a virtual environment, the information is what you write about the company. Perception is reality, and that 's how decisions are being made.



References: The Importance of Blogging. (May 8, 2012). Retrieved November 27,2012 from www.sonicseo,.com/importance of blogging. Oz, E. (2009). Management Information Systems. Boston: Cengage Learning. The Benefits of Instant Messaging. (2012 ). Retrieved November 27, 2012, http://www.nfib.com/business-resources Customer Case Studies. (2012). Retrieved November 27, 2012, http://www.hubspot.com/customer case studies

You May Also Find These Documents Helpful

  • Good Essays

    Industry specific software for Kudler Fine Foods would assist in integrating the organization’s accounting processes as determined in the needs document. The organization’s existing processes are not meeting the demands for growth and productivity. According to one source, “the successful adoption and implementation of an information system depends on the proper assessment of numerous individual, technology, task, organizational, and environmental factors” (Turban & Volonino, 2009, p. 528). Organizational systems analysis and design, databases, programming, networking, and the web each have a function with regard to the four use cases presented for inventory, accounts payable, accounts receivable, and payroll.…

    • 757 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Laudon, K.C. and J.P. (2006, 2007) Management information systems: managing the digital firm. 10th ed. Pearson Prentice Hall. Upper Saddle River, NJ. p. 60-61.…

    • 3677 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Bus Wk 3 Assignment

    • 712 Words
    • 3 Pages

    To Blog or Not to BlogAccording to Wikipedia, (which as a graduate student i should know better than to quote) as ofthe 16th of February of this year, there were over 156 million public blogs in existence. Despiteknowing better than to trust the statis…

    • 712 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Throughout the twenty-first century, social marketing has become exceedingly popular among businesses; not matter the size. Marketing and technology have ultimately taken over the world, allowing individuals round the clock access to the Internet, music, emails, televisions, and video uploads all via their cellular device. Social media marketing as become remarkably popular among businesses such as Pepsi refresh project (Boone, L.E. & Kurtz, D.L. pg.354). This viral marketing launch became a year long initiative in which consumers created a short video that would benefit their communities. This particular marketing strategy was popular in the advertisement of Pepsi’s products without it costing anyone anything. When the videos went viral, Pepsi was able to save money on the cost of advertisements, and spend the money they saved elsewhere. Companies that evolve into social medical marketing will be able to increase exposure to their companies, gain additional web traffic, potentially increase sales and gain customers. Social media marketing is the new way of the world for companies interested in expanding their brands; therefore, more companies are investing more of their money in social media.…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Rajdeep, M. (2012, December 20). 5 main benefits for students to blog. Retrieved from http://www.syscortech.net/5-main-benefits-for-students-to-blog/…

    • 6466 Words
    • 26 Pages
    Good Essays
  • Powerful Essays

    Internet Exercise

    • 1886 Words
    • 8 Pages

    * As a medium for communicating with customers or potential customers, the Internet allows the marketers to establish an active dialogue with consumers. By using on-line forums and more advanced interaction space, need recognition becomes more apparent through other consumers’ reviews.…

    • 1886 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Information technology system is a really important sector for banks. There are several benefits can get from bank as follows. Not only can it speed up operation, but increase reliability in bank industry as well. Also, information technology can reduce the cost significantly from world wide networking. These days, if a bank doesn’t have a sound information system, it might be hard to compete in this aggressive market; which means an information technology system becomes a necessary element in banking industry.…

    • 4308 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Team A could use Tracy’s experience and educational background of the team’s members to start an Internet marketing consultation firm. The goals of the firm would be to help clients attract, retain, and convert Internet traffic into viable business leads. The firm would provide Internet public relations, brand management, and product reputation management. Jessica Mazakas marketing skills will be an asset in obtaining and retaining clients. The firm would work with clients to identify individual target markets and establish business goals by combining off line and online business activities. Proper branding and brand recognition services retain consumers through brand loyalty…

    • 751 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Technology changes constantly and it may be difficult for businesses to always be able to keep up with the new technological trends that arise. Many companies do what they are able to and try to use technology as much as they can to promote their business and communicate with their current and potential customers. In today’s technological world we have the internet, cellphones, and social media to communicate with customers in addition to the old fashion way of commercial and other ads.…

    • 314 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Instant messaging on an organizational network saves money and time; it increases productivity because of the interactive communication in real time without the use of phone lines. The drawbacks to instant messaging are a decrease in productivity because employees are chatting on personal issues, network traffic which can slow things down and take away from other organizational duties, and security issues that can arise because of the different instant messaging service and what they can allow to enter the network.…

    • 422 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Pepsi

    • 2596 Words
    • 11 Pages

    Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only a few inches high on a Web site, blog, or desktop display. And they contain embedded links to their home sites. Online advertising can take other forms as well example would be viral advertising, which creates a message that is novel or entertaining enough for consumers to forward it to others, spreading it like a virus. The great advantage is that spreading the word online, which often relies on social networking on sites like…

    • 2596 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Personal Branding

    • 1628 Words
    • 7 Pages

    The Internet is a tool that allows any user to command his future with the click of a mouse. It has made possible connections and interconnections that grow into a wonderful web community. The Internet has revolutionized career development for personal empowerment, self-management and networking. It allows us to discover, create, communicate and maintain out personal brand for our future. The Web gives us the opportunity to promote “our brand” for ourselves by joining a social network and using our page as a billboard to advertise our talents and goals. Developing a personal brand makes us a more valuable asset, whether to the company we work for, a potential employer, or your own enterprise. This paper discusses the development and deployment of “personal branding” through appropriate social media platforms such as LinkedIn, Facebook and Twitter. It gives and insight on strategies for using social media for career advantage, privacy issues and its future outlook.…

    • 1628 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Strategy Statement 1: Develop an advertising plan that includes traditional and online media outlets that include the use of social media to reach the intended demographics.…

    • 1246 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The Help Movie Critique

    • 875 Words
    • 4 Pages

    Cited: Mounger, Dwyn. "Blogs." New York Daily News. N.p., 29 Aug. 2011. Web. 28 Feb. 2013.…

    • 875 Words
    • 4 Pages
    Good Essays
  • Better Essays

    digital marketing

    • 979 Words
    • 4 Pages

    The core reason of failure in most digital marketing campaigns is not the lack of ingenuity in the banner ad or the sexiness of the website. It is not even (often) the key people of the organization. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objectives set of methods with which to identify success or failure. This assessment will inform you why a company,Global Dream Immigration Consultancy failed in most of its digital marketing endeavours.…

    • 979 Words
    • 4 Pages
    Better Essays

Related Topics