1. Built for users to make professional contacts
2. Since its creation, it has been geared toward the professional business crowd and has more than 60 million members to date 3. Each user profile can be personalised to feature recommendations from colleagues, a self-portrait, relevant links and special interest groups. 4. Has a resume, cover letter, and reference document together. You can summarise your qualifications, goals and interests and gather electronic endorsements from your managers. 5. Job search can be conducted which gives a potential bridge to a new job opportunity. 6. Acts as a virtual resume and venue for expressing your brand
1. Simple and effective social networking tool and very little clutter and the ability to post photos from social events 2. Allows users to develop their own applications while enabling customised widgets and links to personal blogs 3. Facebook is currently the dominant social network, giving you free access to a variety of events, groups and profile pages around the world 4. Besides keeping in touch with friends, it now acts as an open business platform, allowing users to share their professional lives together. Twitter
1. Great for networking because you can use @ and # symbols. This is good for notifying your network of changes in life or updates on what you are currently doing 2. Broadcasting on current activities can be done via mobile phones up to 140 characters per message 3. People can start following you vice versa without having to accept a friend request The process of self-branding is a little different on the Internet and Web than it is in the more traditional media. The Web does not present a ‘royal road’ to easy advertising success (Armstrong, 1997). The medium however, does have many interesting features that can be used to build a successful personal branding profile. Personal branding is about telling the public something about your ‘product’. Social networking tools can reveal an applicant’s experience, marketable talents, interpersonal skills and personality. The following part of the paper discusses why LinkedIn and Facebook are selected as the most suitable platforms for publishing a job seeker profile, for a career advantage. Why LinkedIn
This professional network allows you to conduct...