Examining Social Media

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Examining Social Media

Benee Rooks
HUM/186
02/02/11
Nalin Pant

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate CommerceDetermine the pros and cons of the listed social media sites.| Blogger Pro: Ability to create a community

Digg Con: Not relevant to the niche audience
Digg Con: Not a good way to build buzz in the beginning
Digg Con: Limited access from target audience
Facebook Con: Character limits
Facebook Con: Too much information - public disclosure
Facebook Pro: Ability to incorporate elements of other social media sites Facebook Pro: Ability to create a community
Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to receive instant feedback from product demographic Facebook Pro: Ability to post relevant, up-to-the-minute news and updates Facebook Pro: Media convergence - showing text, screen shots, videos Facebook Pro: Mobility - viewing on a cell phone adds to the audience Flickr Con: Security - possible transmission of untrustworthy links Metacafe Con: Not relevant to the niche audience

Twitter Con: Security - possible transmission of untrustworthy links Twitter Pro: Instant communication to large groups
Twitter Pro: Ability to post relevant, up-to-the-minute news and updates Twitter Pro: Mobility - viewing on a cell phone adds to the audience Youtube Con: Too much information - public disclosure
Youtube Pro: Ability to create a community
Youtube Pro: Ability to receive instant feedback from product demographic Youtube Pro: Mobility - viewing on a cell phone adds to the audience| |
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Assessment B - Examining the Use of Social Media and its Impact on Corporate CommerceHow can social media sites help us build our brand?| Social Media sites will give us brand recognition along a wide scope in our target community.| |

How can we best reach our target audience?|
By building an on-line community we can better share instant information with consumers who...
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