Transfer Student's Idea to Company

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  • Topic: Scientific method, Research, Quantitative research
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  • Published : April 9, 2013
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VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY

INTERNATIONAL UNIVERSITY

SCHOOL OF BUSINESS

AN INVESTIGATION INTO

HOW TO TRANSFER THE STUDENTS’ BUSINESS IDEAS INTO ENTREPRENEURS

A thesis proposal submitted to

The School of Business

in partial fulfillment of the requirement for the course in

Research Methods for Business

By

NGUYEN THI ANH HONG

Supervised by

Dr. LE HOANG DUNG

HO CHI MINH CITY, January 10th, 2013

Contents
CHAPTER I: INTRODUCTION3
I.Background3
II.Objective of the study3
III. Scope and limitation of the study4
IV. Structure of the study4
CHAPTER II: LITERATURE5
I.Definition of student’s business ideas5
II.Value Life Cycle Theory5
1.Value Creation5
2.Value purchase5
3.Value use6
4.Value renewal6
5.Value transfer6
CHAPTER III: METHODOLOGY7
I.Research method7
II.Research site7
III. Research design7
IV. Research sample7
V.Data collection Procedure8
VI. Research Tools / Instruments8
VII. Procedures and method of data analysis8
REFERENCES9

CHAPTER I: INTRODUCTION

This introduction section essentially focuses on the background of our study and the reasons that our group found on this subject. It also stated research purpose as well as the limitation and structure of the study.

Background

With the development of society in the competitive of business environment, “business ideas” is one of the factors that contribute to the success or failure of any business, particularly in entrepreneurs. According to Martin Zwilling – an entrepreneur consultant said that: "For entrepreneurs -- especially those just starting out - businesses succeed as much as they fail. I’ve seen this time and again as a mentor and entrepreneur. But statistics also suggest that the failure rate for new startups within the first five years is as high as 50 percent”. One of the reasons lead to business failure is that the business have no idea to deal with risks or to improve their strategy to have more differentiations in modern competitive market. Meanwhile, students in university is not only have useful business knowledge but also have more create ideas, especially “business ideas” is a huge value to businesses. However, how to bring that ideas to businesses to help them solve their problems, also help students have changes to create and develop their knowledge. That is the reason why we need to bring students’ business ideas come to them.

Objective of the study

The research will be conducted to find out how to transfer students’ business ideas into businesses, in case of International University, focusing on three main aims. First of all, to find out how student can transfer their business ideas come to entrepreneurs to apply into reality. The second aim is to orientate and develop the “student’s potential business ideas resources”. In particular, this will help student have more opportunities to explore their potential ability. And the last one is, from researched statistics, to give recommendation about development orientation in establishing a “business ideas” company in converging and applying these into reality. Therefore, the investigation will reveal:

• How can students transfer their business ideas into entrepreneurs?

• How can businesses exploit and develop students’ business ideas to apply into reality?

Scope and limitation of the study

Because of the research cannot cover all students in Ho Chi Minh City. The focus of this study is on analyzing a limited number of students in International University – VNUHCMC. This research data is based on a sample size of 300 students who is studying third and fourth year, it represents for the students who have expectation that their business ideas will come to entrepreneurs and can be applied into reality. Thus there...
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