Marketing report Virgin Galactic (PRICE)
1. Introduction 3
2. Review Research questions John Doe 4
3. Analysis 8
4. Conclusion 11
5. Recommendations 12
6. Appendix 13
This report, composed on request of the management of Virgin Galactic, deals with the price aspects regarding space flights, particularly those offered by Virgin Galactic.
The main definition of the problem therefore is: “What factors affect the costumer’s willingness to pay?”
This report has been written for the management of Virgin Galactic and any and all individuals with the right to access this report. By reading this report, they can get an
insight in which factor significantly influence a consumers willingness to pay and the manner in which the research has been conducted. These insights will incorporate aspects as the price people expect for a space trip, which people are willing to pay the target price and the influence of an unforeseen accident on price.
All of these items have been researched in order to allow Virgin Galactic to base future decisions and operations related to pricing aspects of space flight on thorough investigation rather than assumptions, in order to ensure success.
Firstly, as the research was initiated by John Doe, a revision has been made of the research questions to eliminate discrepancies between research question and questionnaire question. Secondly, the research will be described and findings will be discussed. Finally, conclusions will be drawn and recommendations will be given concerning the findings and the research.
Review Research questions John Doe
The research done by John Doe has been the starting point of our analysis. Several discrepancies between research questions and the questionnaire questions exist and several mistakes were present in the possible responses on the questionnaire questions. As a result of this a selection has been made based on validity... [continues]
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