Entrepreneur Innovation
RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed
Subject Code: | BUSM4092 | Subject Name: | Applied Entrepreneurship | Location where you study: | RMIT Vietnam – SGS | Title of Assignment: | Assignment 1 – Interview an Entrepreneur | File(s) Submitted | 1 | Student name: | Vi Nguyen Ton Nu Quynh | Student Number: | S3324404 | Student Email Address: | S3324404@rmit.edu.vn | Learning Facilitator in charge: | | Assignment due date: | 15/11/2012 | Date of Submission: | 14/11/2012 | Late Submission Approval | | Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc) | 9 | Word Count: (Main Content) | 1732 |
I. Introduction
Entrepreneurship is now valuable for growth, innovation and development within national economies. However, there are many differing opinions about what entrepreneurship is and what makes someone an entrepreneur. In Vietnamese society, people often define an entrepreneur as an innovator who accepts some sort of risks in the pursuit of their new venture. Thus in order to have a better understanding about “entrepreneur” as well as their motivation and challenges, this report will critically analyze a character – a Vietnamese young entrepreneur – Mr. Loc, Nguyen Van who is known as the founder of Aothun.vn Company. II. Company Profile
Aothun.vn is an innovative company that is not only selling T-shirts but also is the first firm in Vietnam that enabling people to design and decorate their own tees. They also allow customers to order custom printed T-shirts in large quantity from hundred to thousand (90% of the company revenue come from this activity), for instance, for student groups, bands, small businesses, corporations and more. Founded in 2008 and headquartered in Ho Chi Minh City, with a modest investment
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed
Subject Code: | BUSM4092 | Subject Name: | Applied Entrepreneurship | Location where you study: | RMIT Vietnam – SGS | Title of Assignment: | Assignment 1 – Interview an Entrepreneur | File(s) Submitted | 1 | Student name: | Vi Nguyen Ton Nu Quynh | Student Number: | S3324404 | Student Email Address: | S3324404@rmit.edu.vn | Learning Facilitator in charge: | | Assignment due date: | 15/11/2012 | Date of Submission: | 14/11/2012 | Late Submission Approval | | Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc) | 9 | Word Count: (Main Content) | 1732 |
I. Introduction
Entrepreneurship is now valuable for growth, innovation and development within national economies. However, there are many differing opinions about what entrepreneurship is and what makes someone an entrepreneur. In Vietnamese society, people often define an entrepreneur as an innovator who accepts some sort of risks in the pursuit of their new venture. Thus in order to have a better understanding about “entrepreneur” as well as their motivation and challenges, this report will critically analyze a character – a Vietnamese young entrepreneur – Mr. Loc, Nguyen Van who is known as the founder of Aothun.vn Company. II. Company Profile
Aothun.vn is an innovative company that is not only selling T-shirts but also is the first firm in Vietnam that enabling people to design and decorate their own tees. They also allow customers to order custom printed T-shirts in large quantity from hundred to thousand (90% of the company revenue come from this activity), for instance, for student groups, bands, small businesses, corporations and more. Founded in 2008 and headquartered in Ho Chi Minh City, with a modest investment
References: * Aothun.vn 2011, About Us, Lai Cung En PTY LTD, Vietnam, viewed 7th November 2012, http://www.aothun.vn/ve-ao-thun/gioi-thieu.html * Aothun.vn 2011, Aothun.vn in Herworld Magazine, Lai Cung En PTY, Vietnam, viewed 7th November 2012, <http://www.aothun.vn/tin-tuc/bao-chi/aothun-tren-tap-chi-her-wolrd.html> * Almond K 2005, 2005, ‘The Strategic Planning Process’, Toronto, Canada, pp. 1 – 4 * Benedetto C.D, 2008, ‘New product Management’, Girlber, D and Caroline, S.L.T, Applied Entrepreneurship, A McGraw-Hill Custom Publication, pp. 27 – 29 * Dess, L.E 2008, ‘Leadership ', Girlber, D and Caroline, S.L.T, Applied Entrepreneurship, A McGraw-Hill Custom Publication, pp. 71-90 * Green, K 2009, ‘Small Business Ideas: Creativity, Opportunity, and Feasibility’, Girlber, D and Caroline, S.L.T, Applied Entrepreneurship, A McGraw-Hill Custom Publication, pp. 1-20 * Grember Z.B, 2009, ‘Service Marketing’, Girlber, D and Caroline, S.L.T, Applied Entrepreneurship, A McGraw-Hill Custom Publication, pp 50 * Type of Risks by Kaplan J 2003, video lecturer, Cosmo Learning, 28 Janurary, viewed 8th November 2012.