Special events management is the profession that involves public assembly for reasons of celebration, entertainment, and education (among other purposes). Special events management includes several activities: event research, design, planning, coordination, and evaluation. The elements of most events are basically the same: entertainment, decorations, lighting, sound, special effects, catering, and often transportation.
Many event planners classify events by markets. Event markets include those sponsored by associations, corporations, and casino hotels. Other events are cause related Retail and sporting events, fairs, festivals, parades, and social and tourism events are also part of the event market, and we will look at each in this section. Association Events
Associations sponsor innumerable events of all types, including award presentations, political rallies, community service, installation of officers and leaders, training programs, conventions, exhibitions, and seminars.
Corporate events are sponsored to achieve specific goals, including celebratory events such as product introductions, customer appreciation, gr openings, and incentive programs.
Casino and Hotel Events
Special events are a significant part of a casino s marketing activities today. In addition to corporate events that occur at casinos, such as grand openings and numerous types of celebrations, special events attract and reward casino players. For example, boxing matches and rock concerts attract the highest level of VIP players, and high-roller parties are often utilized as a customer-appreciation tool. Cause-Related Events
Many not-for-profit organizations raise a huge portion of their annual budgets from fund-raising events. As inducements to participate, part of the fees paid by those attending may be tax deductible as...