Preview

The Sherwin-Williams Co.

Powerful Essays
Open Document
Open Document
1172 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Sherwin-Williams Co.
The Sherwin-Williams Company

Sherwin Williams is the largest manufacturer of paint products in the U.S. It is the most famous painting company in the United States. The Company owns more than 34 factories and 3,200 of their own branded stores, that is why it is considered the largest chain stores in the world of colors. The American company Sherwin-Williams was founded in 1866. Since its establishment, the company made a bid for new technology and innovation. 11 years after its founding in 1877, Sherwin-Williams Company has produced a revolution in the coatings industry, it has patented the manufacture of paint in an airtight jar. Since then the company is a leader in the development of new high-quality coatings based on the latest technologies and unique designs (Sherwin-Williams, 2011). Today, the Company Sherwin-Williams is the largest manufacturer of paint products in the U.S., it is the most famous brand of paint in America, it is a transnational corporation with a turnover of 8.02 billion dollars in 2007. Sherwin Williams Paints, known as ones of the highest quality, and therefore they are used for painting historic buildings and landmark buildings. The superiority of Sherwin Williams, among other companies is leadership of its paints in the global market thanks to new technologies, environmental production and exclusive content. Sherwin Williams Company’s products meet the highest standards, and especially the line with the brand GreenSure (Hoffman et al. 2010). There are the main features of paints of the company Sherwin Williams. Firstly, paints of this company are not sprayed. Secondly, when applying them to the surface they create smooth surface in the drying process. This is especially evident in comparison with the PVA-based paint or acrylic paint. Thirdly, paints of the company Sherwin Williams are aesthetic and efficient to use. Many of the Sherwin Williams paints can cover the surface with a single fold. This is due to different kinds



Cited: Adam, Alexandre. Handbook of asset and liability management: from models to optimal return strategies. John Wiley and Sons, 2008. Allen, Judy. Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge. John Wiley and Sons, 2010. Doole, Isobel & Lowe, Robin. International marketing strategy: analysis, development and implementation. Cengage Learning EMEA, 5th ed., 2008. Hoffman, Andrew et al. Sherwin Williams: Splashing Into the Low VOC Paint Market. William Davidson Institute At The University of Michigan, The, 2010. Lasher, William. Practical Financial Management. Cengage Learning, 6th ed., 2010. McDonald, Malcolm & Mouncey, Peter. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page Publishers, 2011. Ogden, James & Rarick, Scott. The Entrepreneur 's Guide to Advertising. ABC-CLIO, 2009. Sandhusen, Richard. Marketing. Barron 's Educational Series, 3rd ed., 2000. Sherwin-Williams. History of Sherwin-Williams. 2011. Web Nov. 25, 2011. Standard & Poor 's

You May Also Find These Documents Helpful

  • Powerful Essays

    Janmar Coatings

    • 1191 Words
    • 4 Pages

    Janmar Coatings, Inc., based in Dallas, Texas, is a privately held corporation that markets its architectural paint coatings and sundries (brushes, rollers, paint removers) in over 50 counties in Texas, Oklahoma, New Mexico, and Louisiana. The company produces and sells architectural paint under their brand name. They also operate a large original equipment manufacturing coatings division. The company divides into the Dallas-Fort Worth (DFW) metropolitan area and the non-Dallas-Fort Worth area. The 11 county Dallas-Fort Worth area is the major business and financial center. Their mission is to increase profit in the non-DFW and DFW category. In 2004, industry sales grew to $16 billion, with Janmar’s sales at $12 million. The net profit for the company before taxes was $1,140,000. Dollar sales had increased at an average annual rate of 4% per year over the past decade. Paint gallonage, however, had remained stable over the past 5 years. Ronald Burns said, “We have been very successful in maintaining our margins even with increased research and development, material and labor costs, but I’m afraid we’re approaching the threshold on our prices.” As a result, Janmar was now the highest-priced paint in their service area. In 2004, there were 60% net sales for paint cost of goods sold, including freight prices. Janmar is present in 200 independent stores, lumberyards, and hardware outlets. Retail outlets outside the Dallas-Fort Worth area with paint and sundry purchases exceeding $50,000 annually carry only the Janmar product line. There are 80 stores (40%) located in the Dallas-Fort Worth area, 66 of which carry 2-3 competing brands. Burns discussed the DFW outlets and the effect of multiple lines has been to cause a decline in gallonage volume. The non-DFW outlets, by comparison, have grown in gallonage volume. “When you combine the two, you have stable gallonage volume,” remarked Burns. Janmar employs 8 sales representatives, all…

    • 1191 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    Sherwin-Williams is organized in three divisions: the Paint Stores Group, the Consumer Group and the Global Finishes Group. The Paint Stores group serves both professional painting contractors and do-it-yourself homeowners and is the largest operator of specialty paint stores in North America (The Sherwin-Williams Company [SWC], 2011c). The Consumer Group supplies branded and private label products to retailers and supports the Paint Stores Group with new product research and development. The Global Finishes Group manufactures and sells industrial coatings, automotive finishes, protective and marine coatings and architectural coatings to customers around the world. The Global Finishes Group is currently is leading Sherwin-Williams’ international growth with three acquisitions completed in 2010 alone (SWC, 2011c).…

    • 2945 Words
    • 12 Pages
    Best Essays
  • Good Essays

    “By 2005 the company 's operations included over 2,600 paint stores, 139 automotive paint branches, and strong multi-brand paint franchises in architectural, industrial, and special purpose coatings. Business outside of the U.S. and Canada consisted of manufacturing operations in 5 countries and 59 licenses in 38 countries. Sales of $5.408 billion ranked Sherwin-Williams 333rd among the Fortune 500 list for largest U.S. industrial and service companies” (The Sherwin Williams Co.). They produce a large product supply for home improvement items; motor vehicle finishes, as well as industrial finishes for original equipment manufacturers of metal, plastic, and wood products. With being an American Fortune 500 company in the general building materials industry they use this creditability to their advantage. Their products also can range to small, medium, and large size corporations, as well as your every day homeowner, contractors and property or facility managers. The company operates through four major segments: Paint Stores, Consumer Groups, Latin America Coatings, and Global Finishes. They strive to provide these customized solutions for their every day customer and will do anything to make sure their customer’s needs are fully…

    • 903 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Just Us Painting is a painting contractor that is located in Greeley, Colorado. Just Us Painting was founded by master painter, Garry Lovell in 1980. Their services include interior and exterior house painting, ecologically safe and friendly low VOC paints upon request, favorite paint: Benjamin Moore, waterproofing and elastomeric coatings, wood staining, plus more. Just Us Painting also performs power washing and mildew removal as well as color consultation and schematics. This painting contractor offers free estimates. Just Us Painting is licensed, bonded, insured. This painting contractor is carrying the California State Contractor License # 747789. Just Us Painting is always available and always the best. This painting contractor is recommended…

    • 123 Words
    • 1 Page
    Good Essays
  • Good Essays

    Janmar Coatings Case

    • 685 Words
    • 3 Pages

    I. Central Problem: Fundamentally, Janmar Coatings, Inc. faces two concurrent issues that pose threats to their current and future sales. The main issues that must be addressed by Janmar Coatings are how to maintain and/or increase sales in an estimated maturing market while also facing a highly saturated market of competition. Furthermore, Janmar Coatings products are being sold to respectively, two differentiated customer bases with different buying behaviors [“do it yourselfers” and professional painters].…

    • 685 Words
    • 3 Pages
    Good Essays
  • Good Essays

    When a sample of paint from the production process was received in the Cleveland quality-control lab, it was tested for physical and visual properties. Important physical properties included viscosity, nonvolatile solids, VOC, and film cure.…

    • 1104 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    jones case study analysis

    • 621 Words
    • 3 Pages

    Long term sales growth for architectural coatings industry sales growth is projected at 1 to 2%. The reason for such a growth is that the industry is reaching maturity; paint is now used mostly for redecorating; rise in competition form alternative material; higher quality products in the market reduce the demand for paint. The number of firms are now 600(decreasing at a rate of 2 to 3%) due to mergers and acquisitions. The smaller companies are being acquired by larger firms as they are not able to meet their fixed costs due to the losses made and are way below their break even.…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Sherwin williams

    • 537 Words
    • 3 Pages

    No matter how you coat it, Sherwin-Williams is one of the largest paint manufacturers in the US and worldwide. Sherwin-Williams has rose to his level of success by excelling in the their strategic management process and Sherwin-Williams implements its strategy with its mission statement: "For over 140 years, manufacturers have trusted Sherwin-Williams for innovative coatings and exceptional service. And you can count on us for the expertise and the support you need to get better results, from start to finish." Also The Sherwin-Williams Company has established a vision statement and quality commitment, which states: "We commit to seek out the expectations of our customers and to consistently meet and exceed those expectations through our service, products and attitudes." To achieve this vision Sherwin Williams will use a combination of innovation and market development grand strategies to realize the long-term objectives of improving local market position, creating a high focus on customer satisfaction, attaining high employee morale, and increasing market share. The Sherwin-Williams Company is committed to the products finishing industry and strives to be a valuable supplier and resource for their customers.…

    • 537 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    As mentioned, liquid paint does last but not as long as powder-coated products. Most industrial components rely on the process because of the mechanical and chemical resistance they offer such as corrosion protection and all-round weatherability.…

    • 557 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Janmar

    • 266 Words
    • 2 Pages

    Beside suggestions stated by the senior executives and the president of Janmar Coatings, Inc., there are three ways to deploy Janmar products (Paints and sun-dries). First, since 60% ($80 million) of Janmar’s architectural coatings products were sold in DFW area, the company should distribute more of its products to that area in order to maximize sales. Regarding the non-DFW area, the majority (90%) of that area deals with “do-it-yourself” method to paint their houses or rooms, and usually the decision effected by the price of the product. Therefore, Janmar has two options for the non-DFW area, either to cut the prices of their products, or to develop a new lower quality category that has the same brand name but cheaper than the premium category.…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Sherwin-Williams

    • 1443 Words
    • 6 Pages

    Procure to pay, allows the company to determine how much it would cost them to develop those materials. Order to cash, allow the company to accurately assess how much he will charge for for specific orders. Accounting to reporting allows the company to easily transfer Data to a different accounting method if required by local governments for market conditions. Lastly formulate to builds allows the company to keep the most important and secret aspect of his business, Paint, in accordance with environmental regulations. It also allows with great level of detail to determine the amount of control material, Which makes tracing easier if needed. The most important facets of your post system was a combined accounting, manufacturing, logistics and supply-chain all in one place, making the data more easily monitored and…

    • 1443 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    During the 19th century, there was a phase of mysterious deaths that occurred. This was also the time when green wallpaper was the must-have decoration in every household. People flocked to buy anything with this with green pigment, but green wallpaper was the main target. A man named William Morris was a founder of the British Arts and Crafts movement who wanted to revive the hand-crafting process of creating good and neglected the use of machinery and mass production. He became an icon for the modern environmental movement because he rejected the new synthetic dyes and only used dyes that were natural and simple. Although those principles were evident in his textiles, they did not carry onto the paint that was used for his trademark Trellis…

    • 256 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    References: Dool, I. And Robin, L. (2008), International Marketing Strategy: An Analysis, Development and Implementation, 5th Ed, Seng Lee Press, New Delhi, India…

    • 4590 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Sparco Paints

    • 464 Words
    • 2 Pages

    The company concentrates primarily on decorative, industrial, auto, wood finishes and road marking paints for which the company owns the state-of-the-art manufacturing establishment equipped with latest machinery and laboratory facilities.…

    • 464 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This industry report offers the most up-to-date market data on the actual market situation, trends and future outlook for paints and varnishes in India. The research includes historic market data from 2007 to 2013 and forecasts until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for key industry data in readily accessible and clearly presented tables and graphs.…

    • 398 Words
    • 2 Pages
    Satisfactory Essays