Snuggles The Cuddly Bear Commercial Analysis

Snuggles the Cuddly Bear
“Let’s make the world a softer place, let’s snuggle.” The commercial uses a father and daughter doing the laundry at home like any other ordinary day, the first said ten seconds and then the five seconds after comes up an enthusiastic talking bear named Snuggles the face of company selling the product. This commercial attempts to hook viewers’ attention by informing all the advantages if using snuggles softener. The setting and graphics used in the commercial are quite well aligned with the product into manipulating the viewer to buy the product they are advertising. They have been around for years they’ve become experts at advertising their products and have obtained successful results and many happy customers, they clearly know what to feature on the screen to get whoever is watching hooked into believing this is the only brand that will leave your clothes not just soft but snuggly soft. Snuggles effectively uses all methods; pathos, logos and ethos to persuade their audience to which has given them successful
The advertisers try to build up their credibility with their customers by mentioning the good and positive things you’ll want to hear in order to buy their product. Another way they use ethos is by having the family featured in the commercial use the same pink fluffy blanket they took out of the dryer earlier when they used the softener product last used. Then the family is shown with blanket in different environments like for example in the laundry room, living room, backyard back to the living room and lastly at the drive in. By using the same blanket in several of different environments showing that no matter where you go the softness will still be