Skyworth Marketing Plan

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TABLE OF CONTENTS
Part1. Executive summary.................................................................................................................................................................

Part2. Situation analysis................................................................................................................................................................... 1. Company profile..................................................................................................................................................................... 2. Marketing environment: Thailand at a glance.......................................................................................................................... 3. Consumer evaluation: an overview of Thailand youth............................................................................................................ 4. Product evaluation............................................................................................................................................................... 5. Competitor analysis............................................................................................................................................................. 6. SWOT analysis .....................................................................................................................................................

Part3. Marketing objectives........................................................................................................................................................

Part4. Marketing strategies............................................................................................................................................................ 1. Target markets..................................................................................................................................................................... 2. Product strategies................................................................................................................................................................ 3. Pricing strategies.................................................................................................................................................................... 4. Distribution strategies.......................................................................................................................................................... 5. Promotion strategies............................................................................................................................................................

Part 5
Appendix....................................................................................................................................................................................

Part1. Executive summary.................................................................................................................................................................

Part 2. Situation analysis
1. Company profile (http://www.skyworth.com/en/aboutCompany.asp) Skyworth Group is a large high-tech publicly traded company, based in Guangdong and Hong Kong, which specializes in manufacturing customer electronics products, network products and telecommunication products.

Their product category includes: LCD TV, flat-panel TV, digital TV STB, LCD modules, semi-conductor, car electronics, security products and the products relating to digital TV industry chain.

Mission, Vision and Corporate culture (http://www.skyworth.com.hk/vm.htm) Mission
• To supply time-to-market products and to timely response to customers’ needs. • To provide not only quality product but also quality services and support. • To enhance efficiency of our operation in order to enlarge contribution to shareholders and customers. • To share our...
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