Hilton Hotel

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  • Published : May 7, 2012
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1.0 Introduction ..................................................................................................................................... 6 1.1 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.1.1 2.3.1.2 2.3.1.3 2.3.1.4 3.0 3.1 3.2 3.3 3.3.1 3.3.2 4.0 4.1 2 Overview of the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political Factor .............................................................................................................. 9 Economic Factors....................................................................................................... 11 Social and Cultural Factors ....................................................................................... 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ..................................................................................... 15 Threat of New entrants .................................................................................................. 15 Threat of Rivalry ............................................................................................................. 16 Threat of Substitute ........................................................................................................ 16 Micro Analysis ..................................................................................................................... 16 SWOT analysis ............................................................................................................... 16 Strengths ..................................................................................................................... 17 Weaknesses ................................................................................................................ 18 Opportunity ...................................................................................................................... 19 Threats ............................................................................................................................. 19 Vision/Mission/Objectives of Hilton.............................................................................. 20 Mission Statement of Hilton .......................................................................................... 20 “Vision Statement" for Hilton Hotels ............................................................................ 20 Objectives Of the Hilton................................................................................................. 21 Business Development objectives ........................................................................... 22 Sustainability Objectives ........................................................................................... 22 Marketing and Communication Strategies of Hilton .................................................. 23 Market Analysis about the Hilton ................................................................................. 23

4.1.1 4.1.2 4.1.3 4.1.3.1 4.1.3.2 4.1.3.3 4.1.3.4 4.1.3.5 4.1.3.6 4.1.4 4.1.5 4.1.6 4.1.7 5.0 6.0

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