Marketing Plan
Final Marketing Plan
Alternative Classroom Marketing Plan
Stephen L. Ezelle
DeVry University – Keller Graduate School of Management
Marketing Management (MKTG522)
{February 23, 2014}
Table of Contents
Situation Analysis
2.0 Situation Analysis
The attempt is to provide an extended opportunity to current store front teacher supply stores. A “Classroom” setting for teachers and homeschoolers alike inside existing stores. Although provisional in scope, the goal is providing a neutral setting for one-on-one contact for instructional purposes. There are school store fronts in most major cities and some medium size towns, many with large school districts or multiple school systems. The key element is to have classrooms within each store front that will enhance not only the profile of the store front, but it may increase store profits and fill a niche that has never been met. Some of these stores offer only the supply side of the teacher’s needs and some have home schooling resources. In serving the community, this new marketing strategy will also have profound lasting achievements for the student in need, and create a leg up on market trends. The overall target is to reach out to public school teachers, college tutors, and home school teachers and parents.
2.1 Market Summary
The “Classroom” concept will consist of those who visit store front locations whom will comprise of off-the-street customers or teachers who desire a location to meet a need in a community. Historically, store front locations offer only teacher supply, a conduit for teacher ordering difficult to get materials. This would be a basis to draw a segment of the population into similar settings, such as public school classrooms.
The overall outcome is to fill a niche not currently met and addressed. This new concept has a potential to expand in other markets. However there will be cost features to consider such as increasing the size of
Alternative Classroom Marketing Plan
Stephen L. Ezelle
DeVry University – Keller Graduate School of Management
Marketing Management (MKTG522)
{February 23, 2014}
Table of Contents
Situation Analysis
2.0 Situation Analysis
The attempt is to provide an extended opportunity to current store front teacher supply stores. A “Classroom” setting for teachers and homeschoolers alike inside existing stores. Although provisional in scope, the goal is providing a neutral setting for one-on-one contact for instructional purposes. There are school store fronts in most major cities and some medium size towns, many with large school districts or multiple school systems. The key element is to have classrooms within each store front that will enhance not only the profile of the store front, but it may increase store profits and fill a niche that has never been met. Some of these stores offer only the supply side of the teacher’s needs and some have home schooling resources. In serving the community, this new marketing strategy will also have profound lasting achievements for the student in need, and create a leg up on market trends. The overall target is to reach out to public school teachers, college tutors, and home school teachers and parents.
2.1 Market Summary
The “Classroom” concept will consist of those who visit store front locations whom will comprise of off-the-street customers or teachers who desire a location to meet a need in a community. Historically, store front locations offer only teacher supply, a conduit for teacher ordering difficult to get materials. This would be a basis to draw a segment of the population into similar settings, such as public school classrooms.
The overall outcome is to fill a niche not currently met and addressed. This new concept has a potential to expand in other markets. However there will be cost features to consider such as increasing the size of