Marketing Plan

Topics: Marketing, Customer service, Marketing strategy Pages: 4 (1451 words) Published: April 17, 2008
Marketing Plan: Phase 1 Paper
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”

PetSmart is always looking for new and better ways to make the lives of pets and their owners easier. One of the solutions to the busy lifestyles of pet owners is “Pet grooming on the go.” Pet Smart will take PetSmart Saloons on the road. In today’s ever growing fast paced world no one has time for themselves let alone pets, but PetSmart has come to realize that pets need the same type of care and attention that their owners need, this is where the Pet Smart Saloon comes to the pet rescue with pet grooming service that comes to customers at their home or job. Pet grooming will go to the customer’s home or office instead of the customer going to the store locations. Clients will not have to worry about how their pets are being treated since the mobile van will come to the client. The “Pet Mobile” will be equipped with the latest in pet grooming technology. Pets will be less stressed because they will not have to...
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