Report on Cybermediaries

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E-BUSINESS

A REPORT ON THE CYBERMEDIARIES OF THE NEW ZEALAND RESTAURANT INDUSTRY

Prepared For : Daniel Vidal Prepared By Student ID Batch : Manan Shah : 20121097 : 116

Word Count : 2269

Table of Contents
1.0 Introduction ………………………………………………………………………………... 1 2.0 Similarities and Differences ………………………………………………………….…… 2 2.1 Similarities .....................................................................................................................4 2.2 Differences .....................................................................................................................6 3.0 Customer Benefits …………………………………………………………………………. 9 4.0 Revenue Models ………………………………………………………………………..… 11 4.1 Advertising Charges ..................................................................................................... 11 4.1.1 Restaurant Advertising ..................................................................................... 11 4.1.2 Banner / Display Advertising ........................................................................... 13 5.0 Conclusion ……………………………………………………………………………..…. 14 References ………………………………………………………………………………… 15

1.0 INTRODUCTION
The use of the information systems and applications to drive and support the processes of a business, mainly using the web technology is known as E-Business. This helps the companies to connect their processes (Internal and External) much more effectively and efficiently. This also allows them to have a much more closed interaction with their suppliers and partners, which leads to a higher level of customer satisfaction and overall business performance (The National B2B Centre). The business process which lies in between the ends of a value chain is known as Intermediation. These businesses have a much classified role of being the entities that serve the market by connecting multiple buyers and sellers. The core essence of the intermediary is mainly a content provider (service based on information). Hence when these kinds of businesses take place using the web is known as Cybermediation. In the present business world, all the companies are trying to develop their virtual image with the help of the internet. The restaurant industry is one of the major industries contributing to the New Zealand economy. Hence the development of cybermediaries in the NZ restaurant industry is very obvious. There are lots of different websites which work as cybermediaries for the NZ restaurant industry, but in this report we specifically concentrate on two of them, and they are 1) www.menumania.co.nz 2) www.menus.co.nz

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2.0 SIMILARITIES AND DIFFERENCES
Cybermediaries 1: www.menumania.co.nz Menu Mania is a community based guide for restaurants in New Zealand founded in 2006 by Cristian Rosescu. The primary aim of the Menu Mania is to connect the people with great local restaurants or eating places. It provides a platform for the passionate and influencing people to share their experiences about various eating places. It provides a great channel for local businesses to market themselves at no extra cost. Menu mania knows that recommendation of friends is the best and the most reliable way of finding restaurants, so it collects and organizes the recommendations and suggestion of people in one place. Thus www.menumania.co.nz is a site where people find where and what to eat on the basis of the real reviews given by the real people.

Cybermediaries 2: www.menus.co.nz Menus is considered to be one of the oldest websites in New Zealand related to restaurants. The website has on an

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average of more than 64,000 visitors every month (Menus). Menus can be considered as the easiest mode for the local businesses that are related to food industry to create or increase their internet exposure, as they have partnerships and associations with reputed companies. The website basically provides a basic free listing for the local businesses, it provides...
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