Proposed Market Plan for Ariel
Marketing Management II
Market Plan
Company: P&G
Product Category: Laundry Detergent
Submitted to: Dr. S. R. Singhvi
Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56)
Market Plan for P&G Detergents
CONTENTS
I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV.
Executive Summary………………………………………………………………...……….2 Segmentation, Target Market and positioning…......................................3 Competitor Analysis………………………………………………………………………….5 Perceptual Map…………………………………………………………………………………7 Industrial Analysis…………………………………………………………………………….8 Market Environment……………..…………………………………………………………..9 SWOT Analysis…………………………………………………………………………………10 Forecasting……………………………………………………………………………………….11 Goals and Objectives for Marketing in 2012-13……………............................13 Market Penetration Strategy……………………………………………………………….14 Distribution Channel & Strategy………………………………………………………….19 Budget……………………………………………………………………………………………....21 Marketing Implementation, Evaluation & Control………………………………….21 Review of Company Website………………………………………………………………..23 Reference……………………………………………………………………………………………25
1|Page
Market Plan for P&G Detergents
Executive Summary
P&G is the world's largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however, some are considered premium purchases and their sales suffered during the recession as cheaper, generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitive advantage. Procter & Gamble (P&G) is a Fortune 500 American multinational corporation. P&G focuses on its core businesses and leading billion-dollar brands for growth. Nearly 80% of sales and growth this decade has come from 10 businesses, including baby care, blades and razors, fabric care, family care, feminine care, home care, oral care,
Market Plan
Company: P&G
Product Category: Laundry Detergent
Submitted to: Dr. S. R. Singhvi
Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56)
Market Plan for P&G Detergents
CONTENTS
I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV.
Executive Summary………………………………………………………………...……….2 Segmentation, Target Market and positioning…......................................3 Competitor Analysis………………………………………………………………………….5 Perceptual Map…………………………………………………………………………………7 Industrial Analysis…………………………………………………………………………….8 Market Environment……………..…………………………………………………………..9 SWOT Analysis…………………………………………………………………………………10 Forecasting……………………………………………………………………………………….11 Goals and Objectives for Marketing in 2012-13……………............................13 Market Penetration Strategy……………………………………………………………….14 Distribution Channel & Strategy………………………………………………………….19 Budget……………………………………………………………………………………………....21 Marketing Implementation, Evaluation & Control………………………………….21 Review of Company Website………………………………………………………………..23 Reference……………………………………………………………………………………………25
1|Page
Market Plan for P&G Detergents
Executive Summary
P&G is the world's largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however, some are considered premium purchases and their sales suffered during the recession as cheaper, generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitive advantage. Procter & Gamble (P&G) is a Fortune 500 American multinational corporation. P&G focuses on its core businesses and leading billion-dollar brands for growth. Nearly 80% of sales and growth this decade has come from 10 businesses, including baby care, blades and razors, fabric care, family care, feminine care, home care, oral care,
References: Indiastat.com EBISCO P&G.com P&G-India.com Principles of Marketing Wikipedia.com http://www.dnaindia.com/money/report_procter-and-gamble-gains-at-costof-profitability_1567479) Economics.com DNA 25 | P a g e