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Market Plan

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  • April 8, 2013
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SECTION I. THE BUSINESS

Acer® Computer

Company Description

Acer was founded in 1976 in Taiwan. According to Cartmell, the original name when founded by Stan Shih and his wife Carolyn Yeh was called Multitech. The name was changed to Acer in 1987. The Acer group has four brands: Acer, Gateway, eMachines, and Packard Bell.

Acer Inc. global headquarters is in Taiwan. They do business all over the world and have continent headquarters in the United States, Europe, and Asia. This is a global company and has to be treated that way. Acer has marketed itself to branding all over the world and tries to focus on what the customer is changing to in the PC world.

Business Mission

The mission statement for Acer is: “Serve with honour and work with pride.”

Company Values

Acer says the value for its company is to provide steadfast service and environmentally safe innovations. They believe their product has the easy-to-use and dependability for their customers.

Unique Selling Proposition

Acer has built a reputation of having environmentally sound computer products. I propose to introduce a product line to compete with companies like Samsung, Vizio, Sony, and other television companies. The difference is the All-in-one features of the computers they already sell plus the addition of the features of a television. It will create a home computer where we don't need to sit in front of a desk to computer work, but in the comfort of our own couches.

Global Vision
All companies say it is about the customer and what they want. Well for Acer, they have taken advantage of product placement all over the world via the internet and through Acer approved sites to sell. They react to how the technology world is by continually working to improve and compete with the rest of the computer world market. "Acer is dedicated herself in developing integrated...