Market Plan

Only available on StudyMode
  • Topic: Day care, Asset, Financial ratio
  • Pages : 14 (3952 words )
  • Download(s) : 37
  • Published : January 26, 2013
Open Document
Text Preview
Hugs of Pearls

Marketing Plan
By: Jaleesa Howard
Due: 12/16/2012
Table of Contents
* Executive Summary
* Company Description
* Strategic Focus and Plan
* Mission/Vision
* Goals
* Core Competency and Sustainable Competitive Advantage
* Situation Analysis
* SWOT analysis
* Industry Analysis
* Competitor Analysis
* Company Analysis
* Customer Analysis
* Market-Product Focus
* Marketing and Product Objectives
* Target Markets
* Points of Difference
* Positioning
* Marketing Program
* Product Strategy
* Price Strategy
* Promotion Strategy
* Place (Distribution) Strategy
* Financial Data and Projections
* Organizational Structure
* Implementation
* Evaluation and Control
* Bibliography

Executive Summary
Committed to providing a safe and nurturing environment to children, the day care center defined in this business plan is a start-up venture launched by an individual with over three years of experience in the child care industry. The center is licensed to provide care for forty children between the ages of six months to six years in age. In addition, a before and after school program which is able to accommodate twenty children between the ages of six to twelve. By maintaining a low child to staff ratio and focusing on quality care, our center is projected to achieve full enrollment and generate over thirty thousand in profit in the third year of operations. In a market where dual-income families and working mothers are becoming the norm, child care services are in high demand. There are over 300,000 licensed facilities generating approximately thirty billion in annual revenues. With the current labor force participation rate for women with children at 70.5%, the industry is poised to grow even more in the next several years. Located near a desirable, busy business district and a residential area, the owner is very familiar with the community and has compiled a waiting list for our day care center. Within the region, there are 10,767 children under six years of age and 13,644 children between six and twelve. The annual population change is estimated at 6.99% due to migration from neighboring states and increase in high tech opportunities. With this trend, we can expect o have a large pool of potential students. A review of our competitors shows that we will be competing against five other licensed establishments within a five-mile radius of our location. These businesses focus on different philosophy, pricing structures, and marketing approaches. Since our community currently has a shortage of licensed day care facilities, we will quickly reach our enrollment capacity regardless of competitors. With our quality services, passion to excel, low child to staff ratio, and genuine aspiration to make a difference in the community, we will be distinguished as a day care center of choice for consumers. Company Description

Hugs of Pearls Learning Center was started to address the needs of today’s family – in an inspiring, loving, and caring environment. Our programs are designed to enhance your child’s development through a well-structured and creative curriculum. We are a quality home away from home. At our center, your child feels safe, protected, loved and wanted – just like at home. Our faculty members understand children and appreciate their efforts by responding with hugs, pats on the back, and other similar encouraging gestures to motivate them. Our programs offer diverse opportunities that allow your child to develop new skills, and enhance existing ones. We also provide a wide range of indoor and outdoor activities to stimulate your child’s physical growth. Through parent-teacher communication, we personalize each child’s learning opportunities. We help your child develop a positive self-image, a sense of independence and self-discipline - and lay the foundation for a...
tracking img