Marketing Plan

Topics: Cheese, Marketing, Grocery store Pages: 21 (4145 words) Published: January 29, 2013

McMeen’s Market

Marketing Plan

501 East Armour Rd

North Kansas City, MO

Prepared By:Shaun McMeen
Table of Contents

1.Business Overview1

2.Market Overview1

2.1.Customer Information2

2.2.Market Information3

2.3.Industry Information3

2.4.Product/Service Information3




4.2.Marketing Strategy6

4.3.Sales Strategy6


4.5.Operational Plan9

4.6.Sales promotion9


4.8.Public relations10

4.9.Direct Marketing10

4.10.Online Marketing10

5.Finacial Plan11

6.Exit Strategy12

1. Business Overview

McMeen’s Market is a new business to be located in North Kansas City, MO as part of a high density, mixed use redevelopment at Armour Road and I-29/35, the redevelopment area is one of the most strategic and underutilized development sites in the Kansas City metro area. The redevelopment area is approximately 58 acres +/- directly east of I-29/35 on the south side of Armour Road/Missouri Highway 210. The store will be a upscale international grocery and delicatessen, with a distinct menu that includes authentic, hard-to-find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter & check out area, grocery/gift area, and a unisex public restroom.

The mission of McMeen’s Market is to provide North Kansas City residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard-to-find grocery items from around the world. Our store motto is, "eat and enjoy," and our decor depicts the warm feel of an old world outdoor market.

The deli will serve sandwiches, salads, specialty drinks, and picnic lunches.  Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original sewn items and jewelry.  Gift baskets will also be available in the store and over the internet.  All the recipes used in the deli will highlight the grocery items sold in the market.

1.1 Mission

The mission of McMeen’s Market is to provide North Kansas City’s residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, and hard to find grocery items from around the world.

2. Market Overview

| | |What is the main market/industry you operate in (or intend to operate in)? List major changes you predict could happen in | |these markets/industry? What impact will this have on your business success? What are the reasons or aims of developing this | |marketing strategy? What is the conclusion of this plan (to be completed after development)? |

North Kansas City was established in 1912 and still retains its strong industrial roots as one of the region’s earliest and most prolific manufacturing and distribution centers. Today, the City has a much more diversified economy from high technology office campuses and health facilities, to the smaller mom and pop storefronts within the City’s vibrant downtown retail district. The City is attractive to the 25,000 employees who work there, and over 4,000 residents who live within the community.

Major attractions include a new $20 million community center, $5 million public library expansion and over 60 acres of public parks. The City also hosts, and benefits financially from, Harrah’s Casino, one of Missouri’s largest visitor attractions, which attracts several million visitors annually. The City continues its “Tradition of Progress” with the Northgate redevelopment initiative...
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