Marketing Plan
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McMeen’s Market
Marketing Plan
501 East Armour Rd
North Kansas City, MO
Prepared By: Shaun McMeen
Table of Contents
1. Business Overview 1
2. Market Overview 1
2.1. Customer Information 2
2.2. Market Information 3
2.3. Industry Information 3
2.4. Product/Service Information 3
3. Objectives 4
4. Strategy 4
4.1. Product 5
4.2. Marketing Strategy 6
4.3. Sales Strategy 6
4.4. Promotion 7
4.5. Operational Plan 9
4.6. Sales promotion 9
4.7. Advertising 9
4.8. Public relations 10
4.9. Direct Marketing 10
4.10. Online Marketing 10
5. Finacial Plan 11
6. Exit Strategy 12
1. Business Overview
McMeen’s Market is a new business to be located in North Kansas City, MO as part of a high density, mixed use redevelopment at Armour Road and I-29/35, the redevelopment area is one of the most strategic and underutilized development sites in the Kansas City metro area. The redevelopment area is approximately 58 acres +/- directly east of I-29/35 on the south side of Armour Road/Missouri Highway 210. The store will be a upscale international grocery and delicatessen, with a distinct menu that includes authentic, hard-to-find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter & check out area, grocery/gift area, and a unisex public restroom.
The mission of McMeen’s Market is to provide North Kansas City residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard-to-find grocery items from around the world. Our store motto is, "eat and enjoy," and our decor depicts the warm feel of an old world outdoor market.
The deli will serve sandwiches, salads, specialty drinks, and picnic lunches. Gift items will complement the international theme of the store
McMeen’s Market
Marketing Plan
501 East Armour Rd
North Kansas City, MO
Prepared By: Shaun McMeen
Table of Contents
1. Business Overview 1
2. Market Overview 1
2.1. Customer Information 2
2.2. Market Information 3
2.3. Industry Information 3
2.4. Product/Service Information 3
3. Objectives 4
4. Strategy 4
4.1. Product 5
4.2. Marketing Strategy 6
4.3. Sales Strategy 6
4.4. Promotion 7
4.5. Operational Plan 9
4.6. Sales promotion 9
4.7. Advertising 9
4.8. Public relations 10
4.9. Direct Marketing 10
4.10. Online Marketing 10
5. Finacial Plan 11
6. Exit Strategy 12
1. Business Overview
McMeen’s Market is a new business to be located in North Kansas City, MO as part of a high density, mixed use redevelopment at Armour Road and I-29/35, the redevelopment area is one of the most strategic and underutilized development sites in the Kansas City metro area. The redevelopment area is approximately 58 acres +/- directly east of I-29/35 on the south side of Armour Road/Missouri Highway 210. The store will be a upscale international grocery and delicatessen, with a distinct menu that includes authentic, hard-to-find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter & check out area, grocery/gift area, and a unisex public restroom.
The mission of McMeen’s Market is to provide North Kansas City residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard-to-find grocery items from around the world. Our store motto is, "eat and enjoy," and our decor depicts the warm feel of an old world outdoor market.
The deli will serve sandwiches, salads, specialty drinks, and picnic lunches. Gift items will complement the international theme of the store