market plan
MARKETING PLAN
FOR
PRODUCTS FROM PLANTS AND HERBS THAT HAVE MEDICINAL VALUE (HERBAL MEDICINAL PRODUCTS)
NAME OF THE COMPANY
TONY HERBS
BY
V.SARANYA
EXECUTIVE SUMMARY
Tony Herbs is a company that is all set to enter the market very soon. It will generate products from plants that have medicinal value and these plants are grown by the company itself. It grows about ten types of plants and a few among them are Aloevera, Turmeric, Aamla, Kesavardini, and Nutmeg.
The products are pure and safe to use – 100% chemical free (free from added preservatives and emulsifying agents) and are of excellent quality with a competitive price.
The company has planned to start its business in the urban areas in and around Tamil Nadu and has its own retail outlets in few major cities like Chennai, Pondicherry, Cuddalore, Vizhupuram, Salem, Bangalore and in other similar cities.
We believe that the growing need of the market for quality and safe herbal products will help the company to succeed. Intelligent decision, sincere efforts and skilful execution will propel the company to reach greater heights.
SITUATIONAL ANALYSIS
People have once again started practising our traditional method of using medicinal herbs to treat injuries, health and personal care problems. These products are very effective, don’t cause side effects, and are a cheaper when compared to the costly chemical products available in the market. These herbal products used in India are broadly classified into herbal health products and herbal beauty products.
MARKET ANALYSIS
Before starting the business Tony Herbs conducted a research about the market condition for natural and herbal products in India. It collected useful information that will help the company to reach the target market in a better and a faster way.
Customer Information
Tony Herbs targets both the individual customer market and the commercial market (industries).
Individual customers:
We are concentrating mainly on the
FOR
PRODUCTS FROM PLANTS AND HERBS THAT HAVE MEDICINAL VALUE (HERBAL MEDICINAL PRODUCTS)
NAME OF THE COMPANY
TONY HERBS
BY
V.SARANYA
EXECUTIVE SUMMARY
Tony Herbs is a company that is all set to enter the market very soon. It will generate products from plants that have medicinal value and these plants are grown by the company itself. It grows about ten types of plants and a few among them are Aloevera, Turmeric, Aamla, Kesavardini, and Nutmeg.
The products are pure and safe to use – 100% chemical free (free from added preservatives and emulsifying agents) and are of excellent quality with a competitive price.
The company has planned to start its business in the urban areas in and around Tamil Nadu and has its own retail outlets in few major cities like Chennai, Pondicherry, Cuddalore, Vizhupuram, Salem, Bangalore and in other similar cities.
We believe that the growing need of the market for quality and safe herbal products will help the company to succeed. Intelligent decision, sincere efforts and skilful execution will propel the company to reach greater heights.
SITUATIONAL ANALYSIS
People have once again started practising our traditional method of using medicinal herbs to treat injuries, health and personal care problems. These products are very effective, don’t cause side effects, and are a cheaper when compared to the costly chemical products available in the market. These herbal products used in India are broadly classified into herbal health products and herbal beauty products.
MARKET ANALYSIS
Before starting the business Tony Herbs conducted a research about the market condition for natural and herbal products in India. It collected useful information that will help the company to reach the target market in a better and a faster way.
Customer Information
Tony Herbs targets both the individual customer market and the commercial market (industries).
Individual customers:
We are concentrating mainly on the