Zee Laboratories Marketing Solution
MASEEI INTERNAL ASSIGNEMENT
By-
MAYANK GUPTA
A-34
A0101911052
MBA General Class of 2013
At
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA – 201303, UTTAR PRADESH, INDIA, 2012
Assignment 1
Assume a role of an internal manager/consultant and make a brief write-up of the problem for the consultancies to be undertaken.
Management Consultancy:
Management consulting is an advisory service contracted for and provided to organizations by specially trained and qualified persons who assist, in an objective and independent manner, the client organization to identify management problems, analyze such problems, recommend solutions to these problems, and help, when requested, in the implementation of solutions.
Problem Description:
A company Zee Laboratories Ltd. aims to come among top three pharmaceutical companies of India by 2020. The company is not only looking at domestic business, but its global dream is to be a world’s major company and the company is trying to achieve its aim by pursuing a series of partnership and collaborations within the next 5-8 years. It has plans for diversification expansion and gaining more market share in the health care segment. The financial target is set high on Rs.2000 crore ($370 million) for the year 2013. Some products recently launched by the company are OREVA (Skin Care Products), Concord (Psych care Products), Altrex (Eye Care Products) and etc., Zee Labs Cardiac Care capsules and tablets are one of the largest brands in domestic market. Zee Labs both older products and new introductions have contributed about 10-12% respectively to the value growth. The company manages to snatch a turnover of $220 million while Cipla manages to earn total revenue of $77.75 billion in India.
The Company is facing problems in its growth due to certain things which are: * Distribution Channel is limited to Government and Institutional Sectors only * Other
By-
MAYANK GUPTA
A-34
A0101911052
MBA General Class of 2013
At
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA – 201303, UTTAR PRADESH, INDIA, 2012
Assignment 1
Assume a role of an internal manager/consultant and make a brief write-up of the problem for the consultancies to be undertaken.
Management Consultancy:
Management consulting is an advisory service contracted for and provided to organizations by specially trained and qualified persons who assist, in an objective and independent manner, the client organization to identify management problems, analyze such problems, recommend solutions to these problems, and help, when requested, in the implementation of solutions.
Problem Description:
A company Zee Laboratories Ltd. aims to come among top three pharmaceutical companies of India by 2020. The company is not only looking at domestic business, but its global dream is to be a world’s major company and the company is trying to achieve its aim by pursuing a series of partnership and collaborations within the next 5-8 years. It has plans for diversification expansion and gaining more market share in the health care segment. The financial target is set high on Rs.2000 crore ($370 million) for the year 2013. Some products recently launched by the company are OREVA (Skin Care Products), Concord (Psych care Products), Altrex (Eye Care Products) and etc., Zee Labs Cardiac Care capsules and tablets are one of the largest brands in domestic market. Zee Labs both older products and new introductions have contributed about 10-12% respectively to the value growth. The company manages to snatch a turnover of $220 million while Cipla manages to earn total revenue of $77.75 billion in India.
The Company is facing problems in its growth due to certain things which are: * Distribution Channel is limited to Government and Institutional Sectors only * Other