Plan Market Reserch

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Student Assessment Cover Sheet

Course: DIPLOMA OF MARKETING
Unit Code: BSBMKG506B
Unit Title: PLAN MARKET RESEARCH
Student Name:
Student Number: _

Assessment Code/s: BSBMKG506B
* MKG A – REVIEW
* MKG B – CASE STUDY
* MKG C - PROJECT

Date to be submitted: _______________________________ Student Details:

Student Declaration:
I declare that this assessment is my own work and where my work is supported by documents from my vocational placement/employer permission has been granted. Signed:
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Office Use Only Date/s received: __/__/____/__/____/__/__
Date/s Marked: __/__/__ __/__/_ __/__/__
Result of assessment: _______ ______________

Moderation:

Moderation:

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Assessment

UNIT CODE: BSBMKG506B
UNIT NAME: PLAN MARKET RESEARCH
Learning Outcomes:
Elements and Performance Criteria
1. Identify market research needs
1.1.Communicate role of market research in enterprise operations to relevant personnel 1.2.Identify contribution of market research to enterprise activity 1.3.Analyse enterprise planning and performance documentation to determine research needs 1.4.Consult relevant personnel to determine research needs

1.5.Develop statement of market research needs
2.Define market research objectives
2.1.Draft research objectives
2.2.Undertake preliminary project scoping
2.3.Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered 2.4.Review and finalise draft objectives in light of scoping parameters 3.Define data gathering approaches

3.1.Identify types of data required to inform objectives
3.2.Determine combinations of types of data to best inform objectives 3.3.Identify and evaluate suitable data gathering methods
3.4.Identify data sources
3.5.Quantify required data
3.6.Identify and evaluate suitable data processing methods
3.7.Make decisions in relation to data types, combinations, gathering methods, sources, quantities and processing methods 4.Develop market research plan
4.1.Estimate resources and time lines required for market research projects 4.2.Determine feasibility of market research projects
4.3.Prepare market research plan for approval
4.4.Obtain approval to implement plan from appropriate personnel as required

Required skills:
financial skills to set and manage market research budgets •negotiation skills to gain approval for proposals from senior management •organisational and time management skills to develop complex market research plans including time lines and options

research and data collection skills to determine organisational market research requirements.

Required knowledge:
key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:
anti-discrimination legislation and principles of equal opportunity, equity and diversity •ethical principles
marketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct

Marketing Code of Practice
privacy laws
Trade Practices Act
market research principles and practices including:
data processing methods and data analysis techniques
project design to meet given budgets and other resource constraints •design of samples
development and use of hypotheses
role of research in enterprise development
roles and uses of qualitative and quantitative research
use of survey instruments
project planning principles and practices including for: •...
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