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B-FH103
Cultural and Contextual Studies in Fashion 1:
Modern Fashion History and Visual Culture Fashion historian and theorist Ulrich Lehmann wrote that “fashion only exists in representation”. Keeping this statement in mind, analyse one of the two given fashion images, using theories from 3-5 readings in the required and/or recommended reading lists to support your analysis of the meanings in your chosen image. In your essay, you should bring in at least one other image to help to explain your understanding of the main image. Juhi Shah BAFMIN2A / 15533 Nadya Wang
Lecturer
2014
Submitted in Partial Fulfillment of the
Bachelor of Arts (Honours) Fashion Media and Industries
LASALLE College of the Arts
Faculty of Design
Singapore

Accepted by the Faculty of Design, LASALLE College of the Arts, in partial fulfilment of the requirements for the degree
Bachelor of Arts (Honours) Fashion Media and Industries
Nadya Wang
Lecturer
I certify that the work being submitted for examination is my own account of my own research, which has been conducted ethically. The data and results presented are the genuine data and results actually obtained by me during the conduct of the research. Where I have drawn on the work, ideas and results of others, this has been appropriately acknowledged in the essay. The greater portion of the work described in the essay has been undertaken subsequent to my registration for the degree for which I am submitting this document.
©2014 JUHI SHAH
In submitting this work to LASALLE College of the Arts, I understand that I am giving permission for it to be made available for use in accordance with the regulations and policies of the college, and that the work is also subject to the college policy on intellectual property.
________________________________
Juhi Shah “Shockvertising”
How far is too far? Images make up almost the whole of our lives in the 21st century, it is only interesting to see what images

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