SUMMER TRAINING REPORT On
COMPARISON BETWEEN ICICI BANK & HDFC BANK
SUBMITTED TO PUNJAB TECHNICAL UNIVERSITY
In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Administration
SUBMITTED BY: SUBMITTED TO: ROHIT MR. ROSHAN KUMAR PROJECT SUPERVISIOR
DEPARTMENT OF MANAGEMENT
GNA INSTITUTE OF MANNAGEMENT & TECHNOLOGY
ACKNOWLEDGEMENT To acknowledge all the persons who had helped for the fulfillment of the project is not possible for any researcher but in spite of all that it becomes the foremost responsibility of the researcher and also the part of research ethics to acknowledge those who had played a great role for the completion of the project. The text contain in this report is the manifestation of learning Process that began for me over 1 month ago. during the intervening period I have come across some wonderful people in the form of Relatives ,friends or acquaintances from I have learnt immensely .While it is not possible to name them individually I would like to express a deep sense of gratitude towards them. I would like to thank my colleagues who have supported me through thick and thin during the last few months. These include Mr.Dev Kant, MrAjit Singh. No amount of thank can ever repay the great debt that I owe My Faculty guide Mrs. Sujata sinha who has provided me constant inspiration over the past one year. In fact ,this report Would not have been possible but for the direct and indirect Support ,inspiration and guidance from Sujata mam who has been a consant mentor in my efforts over the few months. Rest all those people who helped me are not only matter of acknowledgment but also authorized for sharing my success.
TO WHOM IT MAY CONCERN
It is certified that MR. ROHIT, student of MBA (FINANCE) of GNA INSTITUTE OF MANAGEMENT & TECHNOLOGY, G.T ROAD, MEHTAN, PHAGWARA has undergone six weeks summer training program .On “COMPARISON OF ICICI BANK & HDFC BANK” He has taken keen interest in the said training. We wish him success in life.
PREFACE Marketing is a social & managerial process by which an individual and group obtain what they need and want through creating offering and exchanging products of value with others. Marketing is getting the right good and services to the right people to the right place, at the right time at the right place with the right communication and promotion. It is the art of creating and satisfying customer at a profit. Advertising is one of the major tools of companies to direct pervasive communication to target buyers and publics. An identified sponsor defines it as any paid from and non personal presentation and promotion of ideas, goods or services. Advertising is a cost effective way to disseminate message whether it is to saving account of ICICI bank and give best service in account.
I hereby declare that this Project Report entitled “COMPARISON OF ICICI BANK & HDFC BANK” submitted in the partial fulfillment of the requirement of Master of Business Administration (MBA) of GNA INSTITUTE OF MANAGEMET TECHNOLOGY, PHAGWARA is based on primary & secondary data found by me in various departments, books, magazines and websites & Collected by me in under guidance of MR. AJAY SINGH....