“Privacy and Spamming Ethical Issue in E-Marketing”
“PRIVACY AND SPAMMING ETHICAL ISSUE IN E-MARKETING”
ABSTRACT
It is contended that we are all living in a transitional economy and given the implications of globalization and information technologies for business and commerce, no economic system displays stability. The Internet poses fundamental challenges to the issues central to society, namely free speech, privacy and national sovereignty. With the advent of e-marketing, it brings with it a host of ethical issues surrounding customer privacy. The topic of protecting individual and corporate privacy as a major ethical issue has triggered a wave of governmental legislation and has created an entire segment of Internet industry firms whose mission is to help consumers protect sensitive and personal data on the web. It is believed that ethical issues involving Internet marketing are basically the same as in other forms of marketing. If a firm has been able to gain the confidence of the consumer through demonstrated fair practices, the same level of confidence should be imputed to the e-transaction. The real challenge is for the true "virtual business" that lacks the traditional brick and mortar image of stability and consumer access. Through this paper we will relate the prevailing systems of e-marketing with various types of ethical issues respectively, and try to conclude the future viability of the same.
E-Marketing
E-Marketing is the process of marketing product/services using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-Marketing is the short form of Electronic Marketing.
Electronic-Marketing is the lifeblood of modern business. E-Marketing may be defined as the process of building and maintaining customer relationship through internet activities and to satisfy the goals of both buyers as well as sellers. As far as traditional marketing is concerned “Marketing is
ABSTRACT
It is contended that we are all living in a transitional economy and given the implications of globalization and information technologies for business and commerce, no economic system displays stability. The Internet poses fundamental challenges to the issues central to society, namely free speech, privacy and national sovereignty. With the advent of e-marketing, it brings with it a host of ethical issues surrounding customer privacy. The topic of protecting individual and corporate privacy as a major ethical issue has triggered a wave of governmental legislation and has created an entire segment of Internet industry firms whose mission is to help consumers protect sensitive and personal data on the web. It is believed that ethical issues involving Internet marketing are basically the same as in other forms of marketing. If a firm has been able to gain the confidence of the consumer through demonstrated fair practices, the same level of confidence should be imputed to the e-transaction. The real challenge is for the true "virtual business" that lacks the traditional brick and mortar image of stability and consumer access. Through this paper we will relate the prevailing systems of e-marketing with various types of ethical issues respectively, and try to conclude the future viability of the same.
E-Marketing
E-Marketing is the process of marketing product/services using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-Marketing is the short form of Electronic Marketing.
Electronic-Marketing is the lifeblood of modern business. E-Marketing may be defined as the process of building and maintaining customer relationship through internet activities and to satisfy the goals of both buyers as well as sellers. As far as traditional marketing is concerned “Marketing is