Unit 6 M3 Online Marketing Strategy
MARKETING CONSULTANCY
CONTENTS LIST
Executive Summary
This report is about online marketing strategy of O2 Arena. The purpose of report is to explore different new and innovative ways of marketing for O2 which they are not using or using less effectively. The marketing consultants will explore number of key areas where the organisation under consideration can improve their marketing and attract more customers and increase their revenue further. First content is about the current position of organisation and the problem statement. In the next part the author will highlight different external and internal environment factors which directly or indirectly can impact on the performance of organisation. Here the author will compare …show more content…
The new generation of customers of an organisation prefer to get the information through the online sources as it is more convenient and more customised information. The proportion of online marketing is cautiously going up with the passage of time as the computer literature and internet facilities are increasing.
For the effective online segment the segmentation of the customers is important. If the O2 management thinks that they are dealing and communicating with their computer literate customers then it would be best for them to market through internet sources including the mobile sources. This way is cheaper, more customisable and also faster. The offline marketing is also effective tool in the hand of contemporary organisations. However, it can only be suitable for the right segment of customers. It is depending on the marketers which segment they are thinking is best for them to do offline marketing. However, normally it is better for the organisations to get the customer profile information when they interact for their customers. This makes it easier to make the right segment for the right kind of customers (The O2, …show more content…
The customers normally have to wait in the queue for the long time, but in case of problem with the website, it gets nearly impossible to serve with the customer service representatives to buy the ticket. Infact their customers services are designed to give the customers some specific information. There are less numbers of customers who can come to get more information. The human resources strengths in this department in average are 20 people. So this solution is not working very well for organisation due to its server limitations (The O2,
CONTENTS LIST
Executive Summary
This report is about online marketing strategy of O2 Arena. The purpose of report is to explore different new and innovative ways of marketing for O2 which they are not using or using less effectively. The marketing consultants will explore number of key areas where the organisation under consideration can improve their marketing and attract more customers and increase their revenue further. First content is about the current position of organisation and the problem statement. In the next part the author will highlight different external and internal environment factors which directly or indirectly can impact on the performance of organisation. Here the author will compare …show more content…
The new generation of customers of an organisation prefer to get the information through the online sources as it is more convenient and more customised information. The proportion of online marketing is cautiously going up with the passage of time as the computer literature and internet facilities are increasing.
For the effective online segment the segmentation of the customers is important. If the O2 management thinks that they are dealing and communicating with their computer literate customers then it would be best for them to market through internet sources including the mobile sources. This way is cheaper, more customisable and also faster. The offline marketing is also effective tool in the hand of contemporary organisations. However, it can only be suitable for the right segment of customers. It is depending on the marketers which segment they are thinking is best for them to do offline marketing. However, normally it is better for the organisations to get the customer profile information when they interact for their customers. This makes it easier to make the right segment for the right kind of customers (The O2, …show more content…
The customers normally have to wait in the queue for the long time, but in case of problem with the website, it gets nearly impossible to serve with the customer service representatives to buy the ticket. Infact their customers services are designed to give the customers some specific information. There are less numbers of customers who can come to get more information. The human resources strengths in this department in average are 20 people. So this solution is not working very well for organisation due to its server limitations (The O2,