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Rwt1 Business Research and Writing Essay Example

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Rwt1 Business Research and Writing Essay Example
Online Retail Marketing

Cristina Haile

Western Governors University

Business Research & Writing

Marc Marketing Consulting Firm

February 10, 2011

Table of Contents

Executive Summary……………………………………………………………………………... 3

Advantages of Online Marketing…………………………………………………………….. 4 - 5

Disadvantages of Online Marketing………………………………………………………….. 5 - 6

Potential Impact of Online Sales for Company………………………………………………. 7

Requirements for a successful Online Market Campaign……………………………………..7 - 9

Reference Page…………………………………………………………………………….. 10 - 12

Executive Summary
This report will be to present research done on online Marketing opportunities for retail sales. It will not only allow a better understanding of how to market a product successfully but show the advantages and disadvantages of marketing online. The impact of sales to a company from marketing online can be substantial and should be something a company puts real thought into.

Advantage of Online Marketing

There are many different ways of marketing online. When a company decides what method they will take they have to weigh whether it will really benefit the company and if that method is appropriate for the product that they are trying to sell. Marketing online has a lot of different benefits associated with it. Those advantages include being able to reach a greater number of customers, being open 24/7, low marketing cost, and being able to measure the statistics of customers. Knowing all of these advantages allows a company to grow and profit.

Disadvantage of Online Marketing

To ever upside there is a downside. There are disadvantages to consider when deciding to market retail online. Those disadvantages include cost, the amount of people shopping online, website navigation, reluctance to release personal information, and the need for comparison shopping. These disadvantages are important to have planned against because getting customers to shop at your site can
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