Preview

Business Unit 12 P4

Good Essays
Open Document
Open Document
1152 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Unit 12 P4
Business Unit 12 P4
Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business.
In this task I am going to be describing the opportunities and benefits of Nike using internet marketing within their marketing mix.
E-marketing overall presents businesses such as Nike with opportunities to improve a business’s marketing effort as well as helping to gain a competitive advantage. Although e-marketing does provide these opportunities businesses have to consider factors such as whether the do they have the It resources and skills to monitor and maintain a transactional website and what the financial and technological capabilities of the company.
Products:
By Nike using e-marketing its means they can base their products on the feedback provided online by market research and furthermore, one the benefits this provides for Nike is that they modify their existing products or develop their new products to meet the satisfaction of their customers. The resources that Nike can use from internet marketing are sources such as customer reviews, FAQ’s and feedback. Another aspect that internet marketing has provided for Nike is that it has allowed them to split products into two parts which include the core product in which is the actual product purchased by the customers that fulfill their needs and the second aspect within the product being split is the extended product in which are the benefits that are built around the product such as warranties and money back guarantees.
Another benefit e-marketing has provided for Nike is the ability to allow them to personlise their product online using web technologies which have arisen through the mass use of e-marketing. Nike have pursued this opportunity by implementing a feature within their website in which allows customers to tailor and personlise Nike products to satisfy them for example this web technology provided Nike customers to change aspects of Nike

You May Also Find These Documents Helpful

  • Good Essays

    marketing of Nike case

    • 830 Words
    • 4 Pages

    In recent decades, we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively, including product, place and promotion. Firstly, when it comes to product, Nike considers its wide range of products as its one of most important marketing tool. In the beginning, Nike only focused on running shoes, but, you see, nowadays, if offers a variety types of shoes, sport apparels and equipment products for all kinds of sports. Moreover, Nike did everything it could to meet its customers’ needs, both from a technological and a design perspective such as Air Jordan, Nike +.…

    • 830 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike’s Website helps the company strengthen its relationships with its stakeholders because they can see how Nike is advancing with technology. In any business you have to keep up with the times and what people want. Nike is clearly showing its stakeholder’s that they can stay ahead of their competitors with new ideas and products and with the use of technology.…

    • 456 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Growing up there was one brand that all professional athletes used in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and why not? All the big time players not only had it, but endorsed it. Ads, which had Michael “Air” Jordan, Bo Jackson, or Wayne Gretsky “The Great One” doing amazing physical feats, always, motivated the crowds. The Nike company new this, and blasted it marketing campaign through all sorts of media. In this essay I will break down this multi-billion dollar company’s marketing techniques in the areas of: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside…

    • 2640 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Complete Project on Nike

    • 16124 Words
    • 65 Pages

    The present work is an effort to throw some light on Marketing Strategy of Nike at “Nike Industries Limited”. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.…

    • 16124 Words
    • 65 Pages
    Powerful Essays
  • Best Essays

    This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company.…

    • 3339 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Social strategy at Nike

    • 1217 Words
    • 3 Pages

    Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company's advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able to team up with the company and website named Gawker, in which they created a blog called Art of Speed. The blog really focused on film directors, short films, and the type of technology they would use to develop the films. However, the communication manager of Nike was concerned because traffic was not increasing but he said that although its small, it still really is an important and influential group. This really showed that Nike really wants to foster a connection with its customers. The company is really willing to do whatever it takes to engage consumers and maintain a relationship. This really helps Nike create brand loyalty. Furthermore, Nike also on the global football soccer market linked with MySpace in which it acquired a lot of friends which allowed Nike to become one of the biggest worldwide. Nike also partnered with Google to develop another social network website called joga.com. This website focused on football soccer and mainly for the people who loved it. The whole reason for this website was because Nike really wanted for consumers to foster a closer relationship with the sport and the world cup so that way it associated with the Nike brand. Joga.com also had an online TV channel in which it featured football starts and people were able to create discussion groups. Although the website didn't workout in the end. It really showed that Nike was still able to put in effort and was really able to still get feedback from its consumers. They were still able…

    • 1217 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Nike Marketing Stragety

    • 3331 Words
    • 14 Pages

    Different forms of strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field, this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials, and other forms of marketing.…

    • 3331 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Since most of the people spend most of their time browsing the internet; it would be wise for Nike Inc. to use electronic catalogues on the internet/website for consumers to have access on their products. It will be more efficient and easy for consumers to buy Nike products on the…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    § Preview – Because Nike’s success largely depends on its shrewd marketing strategy, I will be explaining to you the importance of marketing to Nike and introducing what marketing strategy Nike is currently deploying.…

    • 818 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing and Nike

    • 1110 Words
    • 5 Pages

    We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader in the e-commerce by being the first to the market whit its e-commerce website. This program represents the first time a company has offered mass footwear through the internet and provides competitive advantages to Nike.…

    • 1110 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    nike

    • 461 Words
    • 2 Pages

    NIKE plays an important role in advertising and marketing of its products.They are also one of the important agent in traditional marketing model where they promote the products through advertisement and marketing.They had many brand ambassadors who are promoting the product and people get attracted by them and their faith on the product.Promotions are focused on the consumer with prices at trade promotions increasing or decreasing with the context of the specific promotion drive.They create awareness through different media channels.Nike’s advertising strategy was to create dominant presence in media.Nike created media presence in several trend settings United States cities.They invest a lot on advertising and promotion to make their brand as market leader.…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Nike

    • 961 Words
    • 4 Pages

    Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike 's marketing strategy is accepted to be an important component of the company 's success. Nike is positioned as a premium-brand, selling well-designed and very expensive products. As same time Nike tries to lure customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising logo: “Just do it”. The external influence promoting the Nike is brand is the sports culture of people here in United States. Whether it may be the reason of being physically fit or being allured by the sports personalities, sports…

    • 961 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Nike Marketing Analysis

    • 843 Words
    • 4 Pages

    Research Objective goal is to find opportunities or to identify problems with the existing strategies at Nike and how the research can be conducted to achieve the desired Brand Awareness and Market Share in the European market. A survey needs to be conducted to find the obstacles which need to be considered before the Marketing strategies at Nike can be implemented to the European Markets.…

    • 843 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Planning of Nike

    • 381 Words
    • 2 Pages

    The mission statement of Nike is to bring inspiration and innovation to every athlete in the world. Planning is to select goals and ways to attain them. Nike has a strategic plan that a company needs in order to succeed at anything. The manger is taking actions in terms of strengths and opportunities. Besides, Nike needs to set goals and determine the best way to overcome weaknesses and threats for the company. The strengths for the Nike’s company will be strong at research and development and it is listed as number one sports brand in the world. As for weaknesses, the retail sector is very sensitive to prices and it depends heavily on market share of footwear. However, the opportunity of Nike has becoming trendy footwear. We can also see that competitors are trying hard to develop alternative brands in order to take away Nike’s market share which is a threat for Nike’s company. The business strategy used by Nike is a product differentiation strategy. Nike focuses on branding advertising, designation of the products, exclusive customer service and high quality products. Product differentiation helps to boost up the sales of Nike. Nike designs most of the footwear for athletic purpose. Nike differentiates its products into variety of ways. For example, Nike segmented its products into three different levels of people which are men, women and children. Each of these segments is categorized based on the physiology and trend of choices. Nike’s company trained their employees with the skills such as interpersonal skills and technical skills. Interpersonal skills are needed by everyone as it helps to work well with other people both individually and in groups. For example, Nike has employees who are very happy working with them by having good atmosphere and having good standards for all the workers who work in the business. Nike’s employees has technical skills which are the job-specific knowledge and techniques needed to perform work tasks from the workers and those…

    • 381 Words
    • 2 Pages
    Good Essays

Related Topics